Author: tpbWPadmin

TERRY AWARDED INTERNET RETAILER HOT 100.

FOR IMMEDIATE RELEASE:

TERRY BICYCLES NAMED #1 INTERNET RETAILER ON HOT 100 ONLINE RETAILERS.

Internet Retailer magazine released it’s much anticipated “Hot 100” issue in December, 2014. This list highlights web retailers that make strides to “engage their customers with memorable e-commerce experiences in the past year – ones from whom other retailers can learn a great deal”.

Coming in #1 in the Toys & Sporting Goods category, TerryBicycles.com was said to, “pack product and category pages with information…that information-focused approach came about after the retailer learned that half of its site visitors landed on product pages from search or email”.

Click here to download more information: Internet Retailer Top 100

For more information, contact:
Terry marketing director, Paula Dyba
Paula@terrybicycles.com, 585-415-3849.

December 31, 2014
WINTER READING LIST.

Can’t ride? Escape with one of these.

Mountain to Mountain.

A journey of adventure and activism for the women of Afghanistan. Shannon Galpin

A humbling read, for those of us who can put on a tank top and fly down the road on our bicycles. In this memoir, Shannon Galpin (honored by National Geographic magazine as an Adventurer of the Year in 2013 for her work in Afghanistan) shares the experience of what it takes to ride a bike and organize a woman’s cycling team in a place where women lack the freedom to ride a bicycle. Filled with the highs and lows of harrowing encounters, exhilarating rides and fascinating people, it grips you from start to finish and provides a peek at what’s going on under the head scarves.

I was fortunate to get to hear Shannon speak at a gathering/book signing at Green Bay Cycles in Illinois. Shannon is truly inspiring and a wonderful cycling ambassador for women of the world. Pick up a hard cover copy (or Kindle) of Mountain to Mountain here.

Twenty Thousand Miles to See a Tree.

An around the world Bicycle Journey. Cindie Cohagen.

What an audacious thing to do–go explore the entire world by bike (not surprisingly, she used Terry saddles). Read this interview-style book for the answers to practical questions for all bike-venture seekers. In her eight-year exploration of different destinations, cultures and religions, Cindie shares both her external and internal journeys in vivid detail. Available digitally in kindle here.

A Bike Tour in Myanmar.

A guidebook to nudge you down the road. Judy Bartlett, Liz Montgomery

The perfect motivator for planning an exotic bike adventure. Not only is it fun to read about two middle-aged women on a tandem navigating their way through Burma, but they provide great guidance and support for others to do the same. Available digitally for Kindle here.

Wheelmen

Lance Armstrong, the Tour de France, and the Greatest Sports Conspiracy Ever. Reed Albergotti, Vanessa O’Connell

We know, we know – enough of this already. However, this book is stay-up-all-night riveting. Published late last year and superbly written by two Wall Street Journal reporters, it is an absolute page-turner about the world of bike racing and the incredible lengths that Armstrong and his host of conspirators went to in deceiving us all. Now available in paperback and NOOK Book.

November 12, 2014
WELLNESS REVOLUTION

This past spring, TERRY and Blue Cross Blue Shield of Vermont partnered up in a pilot program designed to promote healthier lifestyles for women through cycling. Since this was the first program of its kind in Vermont, we weren’t sure how many women would be interested in going through a biometric screening process and committing to an 8-week cycling program. Within 48 hours, we had a full session and a huge waiting list. Women of all experience levels signed up to set cycling and health goals for themselves, go on group rides with other participants and learn about cycling through co-sponsors, Earl’s Cyclery, Local Motion and other members of the Burlington cycling community.

The absolute best part of this program was the community that it built. For the participants, the additional benefits were free health screenings, Terry gift certificates, free helmets, bike fits and lots of helpful information. For me, a participant and facilitator, it was completely awe-inspiring to see several women who hadn’t been on a bike since they were six years old, grab an old mountain bike or 1970 Peugeot and ride 17 miles.

Based on the success of the program, we’re planning 2 revolutions for 2015!

Whitney McKiddy

November 10, 2014
AND THE OSCAR FOR BEST BIKE MOVIE GOES TO…

You NEED to see this movie. Buy it, download it, share it with anyone who’s important to you. Rising from Ashes is sensational. The story combines the pain of Rwanda with the joy (and pain) of cycling and takes you on a ride that doesn’t end after 82 minutes. Beautifully shot, scored, edited and narrated (by Forest Whitaker), it’s not surprising that it’s won nearly every film festival it’s entered. Years ago, a co-worker and I stumbled upon Tom Ritchey at a trade show in Germany. He was in the middle of a booth with a wooden bike, coffee beans and these very colorful jerseys. We became huge fans of Project Rwanda and talked his team into making a female-specific version of the jersey. You may remember that we featured it in one of our catalogs, and sold out quickly. If you were lucky enough to buy one, congratulations–wish I’d gotten one!

November 6, 2014
HOLIDAY EXCLUSIVES.

Looks like elves ride bikes, too!

“Hang a bird on it” ornaments, set of 2, $25. Custom made in the USA for Terry.

Flour sack napkin set (and dishtowels).

Heavyweight cotton tote with ribbon accented handles, 2 styles, $35.

Gift-boxed and smile-inducing. $12

Jade Beaded Tri Necklace, custom made in the USA for Terry, $50.

Dotted beanie and flirty mitts, $36.

Check out our complete holiday gift and jewelry selections. Here are the most popular this year…

Cats on bikes on china plates, set of 4, $40

Lovely vintage Red Biyclette replica, $64.

For the gourmet cyclist, linen Bike Apron, $60.

Amethyst stretch Bike Bracelet, $24.

November 4, 2014
2015 TERRY LOOKBOOK

NEW Transit Top and NEW Metro Crop

NEW Reflex Bolero and UPDATED Echelon Short

Bella Jersey and NEW Bella Prima Short

NEW Bella Sleeveless Jersey and Bella Short/Short

Sun Goddess Jersey and NEW Peloton Short

Breakaway Jersey and Breakaway Short

Sun Goddess Jersey and Breakaway Short in NEW charcoal

Sunblocker Jersey and Knicker

Signature Sleeveless Jersey and UPDATED Euro Short

Cyclotank and Bella Short/Regular

Bella Halter and Flare Skort

UPDATED Tech Tee and Stretch Mini

UPDATED Tech Tee and UPDATED Metro Skort

UPDATED LS Tech Tee and NEW Metro Short/Relaxed Fit

Mandarin Jersey and Liberty Short

NEW Actif Jersey and Actif Short

UPDATED Bella Tunic and Actif Knicker

November 4, 2014
NO COASTING.

November 4, 2014
We’re Going FAT.

Whitney and Wednesday.

After deciding that I wanted to commit to winter bike commuting in Vermont, I knew that I was going to get a fat bike. The first decision was, of course, what fat bike to choose now that many major bike companies are manufacturing them. This past summer when I purchased my first road bike I read as many reviews as possible before I decided which bike would be the best match for my needs. I read about responsiveness, what components may need to be replaced, the weight, how well it climbs – this is where it got tricky with the Fat bike decision. For every Fat bike I looked at, there was only one review, “OH MAN THIS IS SO FUN,” and while reading this I thought, “great, it’s fun, but what else?”

I ended up purchasing a 9-speed Surly Pugsley, knowing that I would be going off the beaten path on this baby. I decided to get a frame that could be repaired if it got damaged and with a bike that is inherently heavy, weight was not a major factor in my decision. I was nervous about learning how to shift on a bike that was so different than my road bike, and I was also worried that it would be too heavy to get going anywhere. The moment that I hopped on the new bike (named Wednesday), I understood the reviews and all I can say is, OH MAN THIS IS FUN!

Whitney McKiddy

October 31, 2014
HOW BIG IS YOUR BUT?

Is your “but” getting in the way of your ride? You can come up with a million excuses as to why you “shouldn’t” be taking the time to get on your bike for a few miles each day….work and family responsibilities are easy targets. You truly feel them as real things you can’t take time away from. I get it.

Here is the issue for me as your “Derailleur”…having your “buts” get in the way can lead to you saying things like, “But I’ll never become a professional so why try…” or my favorite “But if I can’t ride 25+ miles today, it just isn’t worth it”. Here is where I am pulling you up by your emergency brake and saying “ENOUGH”! YOUR “BUTS” are getting in the way of not only your ride, but your life. And it’s time to give up the ‘but’s’. Seriously.

I was once told that a “but” cancels out everything that precedes it. Hence why I’ve since adopted a “No Buts” policy. I now believe where there’s a will there’s a way. You see, a “but” is essentially an excuse as to why you can’t have something. To live a life of excuses isn’t very empowering. In fact, it’ll stop you from getting the results that you want.

So why do people fill their sentences, and thus lives, with buts? Because at a deeper level they’ve been programmed to believe that life isn’t a field of strawberries, that some people can’t have what they want, that life has to be difficult. If this is you, stop! Life is exactly as we believe it to be. Our beliefs are what create our reality. Believe in something enough, really truly believe something, and it will happen.

This week I encourage you to notice every time you say “but”. And then really question whether there is any truth to the but (which generally there won’t be – it’ll just be a figment of your imagination) and start to explore alternatives such as: What if I could do this? What if I gave that a go? Give up your buts and just notice how your life starts to transform into a world of opportunities and happy endings.

Now get out there and ride…

Amy Magyar is a Derailleur. She helps her clients across North America change their gears, their pace, and their direction. She is the essential piece of equipment to get you where you need to move forward at a different pace and with a different power. As an industry veteran and a Certified Performance Coach, Amy works with individuals who are athletes, were athletes, or wish to be athletes, on navigating change.

August 25, 2014
VELOJOY: Why You Need a Skort Now.

Read the full article here: Velojoy.com/skorts-for-cycling

Why You Need a Skort Now.
Susi Wunsch X July 10, 2014

This summer the world of fashion is loving the skort, and for good reason: It’s a welcome warm-weather wardrobe staple for women on the go everywhere.

Skorts for cycling refer to short skirts with a built-in or detachable stretchy pant that contains a pad (chamois). Wearers get the best of both worlds: the femininity of a skirt, and the comfort, ease of movement and modesty of a pant. I like a skort for everyday riding in the city because I can throw my leg over my top tube without worrying about panty show.

A variety of cycling and mainstream fashion brands sell skorts, but credit for popularizing this innovation goes to Terry Bicycles, the women-specific brand that brought the first cycling skort to market in 1999, having acquired a company that produced the prototypes. It immediately resonated with active women.

“We were shocked at the reaction,” says Paula Dyba, vice president of marketing, who has been with Terry for 20 years.
Terry hoped to sell a few hundred, Dyba says. But skorts were an immediate hit, so much so that in 2003 -2004, the height of the market, sales topped 12,000 annually and outpaced the company’s popular bike shorts.

[…]

July 10, 2014