Category: Pressroom

Welcome to the Terry Pressroom – Your resource for all of the unique stories, news, and photos from Terry Bicycles.

TERRY/BCBSVT LAUNCH THIRD YEAR OF THE WELLNESS REVOLUTION.

For Immediate release: March 22, 2106

Blue Cross and Blue Shield of Vermont and Terry Bicycles
Team Up for Women’s Wellness Revolution.
Third year of program designed to promote healthier lifestyles through cycling

Contact: Megan Peek, BCBSVT (802) 764-4858
Whitney McKiddy, Terry Bicycles (802) 861-7615

Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the third running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The eight-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.

“The Wellness Revolution came into my life just when I needed it most,” says a Wellness Revolution alumnus, Erin Creley. “I am so grateful for the wonderful and welcoming group of leaders and participants in the program for not only reassuring me that I’m not alone in my trepidation after an accident but that I am also more than capable of reclaiming my love of cycling.“

The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.

“Blue Cross and Blue Shield of Vermont is proud to collaborate with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We have plans to strengthen the Burlington program and begin a pilot in Rutland allowing even more Vermont women to enjoy the camaraderie and confidence-boosting opportunities that this program offers.”

The Burlington program kicks off on April 19th with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 4th with a team ride and a raffle to award one participant with a free Terry bike. The Rutland program dates will be announced later this year.

“Women love this program because we help them overcome fear and teach them to be comfortable and confident on a bike,” said Terry CEO Liz Robert. ”By taking a holistic approach to teaching cycling with our sincerely committed health services partner, Blue Cross Blue Shield of Vermont, and adding fun prizes and incentives, our participants stick with it, and many keep on cycling long after the program is over which is the real win for everyone”.

For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

Click to download the full release: 2016WRPressRelease

March 22, 2016
2016 LTD 🇫🇷 TOUR COLLECTION.

FOR IMMEDIATE RELEASE:

TERRY UNVEILS AN INSPIRED TOUR COLLECTION FOR SUMMER 2016.

This limited edition collection is dedicated to the Tour de France and designed with performance in mind by the Original Women’s Bicycling Company. Integrating sleeveless and sun protective jerseys, printed shorts and matching gloves, these kits are podium-worthy and ready to ride. On the vision for this collection, VP of Marketing, Paula Dyba:

“From Normandy’s Mont-St-Michel through the flower fields of Limoges, the climb up Mont Ventoux to the arrival in Paris, our tribute to the Tour is bright and fierce.”

DEPART A L’ARRIVEE: 2016 LIMITED EDITION TOUR COLLECTION.

Sun Goddess Jersey:
Our tribute to the start of the Tour in Normandy is available only in our highly rated Sun Goddess. 10” front zipper; racer back; 2 rear open pockets; wicking fabric with UPF 50+ and anti-odor protection; available in sizes XS-XXL; $65 suggested retail. COLORS: Normandy, Sunflower Dots.

Breakaway Mesh Jersey:
Designed with high viz, high flying, prints – these jerseys reflect everything we love about the Tour. This best-selling jersey is created with fast-wicking fabric, UPF 50+ and anti-odor protection; 10” front zipper; 2 rear open pockets; available in sizes XS-XXL; $65 suggested retail. COLORS: Paris, Stages.

Soleil Top:
Graceful and simply styled, this tribute to the arrival in Paris also limits the harmful effects of sun exposure with lightweight, UPF 50+ protection. Made of micropoly spandex, crew neck styling and 3 open rear pockets. Available in sizes XS-XXL; suggested retail $89. COLOR: Tower.

NEW Printed Peloton Short:
Our first-ever, printed bottom features laser cut leg bands with custom Tour inspired printing on the left leg. Designed with the premium Flex chamois, 6 panel construction and premium Italian fabric with moderate compression; available in sizes XS-XXL; $99 suggested retail. COLORS: Liberty, Sunflower.

Signature Gloves:
Designed to be super breathable, these gloves feature padded mesh palms, adjustable wrist cuffs, and microfiber thumbs; provide shock protection and a precision grip. Made in Italy and available in sizes XS-L; suggested retail $40. COLOR: Liberty, Sunflower.

About Terry
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

Click to download the full press release: 2016 TERRY Ltd Collection Release

For more information, contact:
VP of Marketing, Paula Dyba
Paula@terrybicycles.com, 585-415-3849.

March 10, 2016
ABOUT TERRY.

THE GATEWAY TO THE WOMEN’S CYCLING MARKET.

We are the original women’s bicycling company founded in 1985 by Georgena Terry who introduced women-specific product design to the world of bicycles and pioneered the women’s cycling industry. For over 3 decades, Terry has been committed to getting more women riding – designing innovative bikes, award-winning saddles, trend-setting apparel and accessories around the concept that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable, safe and beautiful experience for all women.

OUR CUSTOMERS

Terry is a multi-channel marketer with a direct-to-consumer catalog and website, and a wholesale distribution channel to large retailers like REI, EMS and ll Bean, as well as to Independent Bicycle Dealers.

Our retail customer base is extremely passionate about cycling and evangelistic about the Terry brand.
– They live healthy, active lifestyles and are interested in self improvement, sport and fitness.
– They have time and money. Likely to have no children or grown children, allowing them more time and money to devote to their passion.
– They engage in fund raising/charity rides and cycling clubs.
– High concentration of nurses and educators.
– Likely to be over 35 years of age, but young at heart.
– Have an appreciation for women-specific products and those made “by women for women”.
– Apparel purchases are motivated by comfort and style.
– Geographically diverse, with concentrations in the sunbelt regions.

TERRY HISTORY

1985 Georgena Terry introduces hand-built, women-specific bicycles to the US, encouraging women to “have a fit”.
1991 Terry introduces women-specific bike apparel.
1992 Women’s Sport saddle designed to respond to female cyclists’ requests for more comfortable bike seats.
1st saddle patent.
1996 Georgena Terry named one of 4 cycling pioneers by Bicycling magazine.
1997 Women’s Liberator introduced.
First consumer mail-order catalog sent.
1998 Men’s Liberator introduced. A stunning 50,000 units sold.
1999 Patent received on Liberator design. Terry buys GKA (girls kick ass) and introduces skorts for cycling.
Men’s Liberator becomes best selling Terry product.
2001 Terry begins sponsorship of pro women’s road racing team, focusing on developing young female riders.
Italian Fly and Butterfly saddles introduced.
2002 Georgena named one of 11 cycling innovators by Outside Magazine. She’s the only woman recognized.
2003 Company celebrates 6 years of double-digit sales growth.
2004 Fly Ti named best saddle for men by Outside magazine.
2005 Terry awarded Marketer of the Year by Direct Marketing Association of New York.
Terry Firefly saddle selected Editor’s Choice, Bicycling.
2006 Terry profiled on NPR and donates thousands of dollars to breast cancer research and to grassland conservation efforts.
2007 Terry Bella Shorts named Bicycling magazine’s Editor’s Choice, its first year in the market.
2008 Terry holds first Wild Goose Chase women’s benefit ride along Maryland’s Eastern Shore.
Fly and Butterfly sales top 100,000.
2009 Terry sells majority interest to Elisabeth Robert, former CEO of Vermont Teddy Bear.
Women’s Falcon saddle named Bicycling magazine’s Editor’s Choice.
2010 Company moves to Burlington, Vermont.
JDK Design partnership infuses Terry with new brand and creative energy.
Advanced Sports International licenses Terry bikes and works with Georgena Terry to introduce a line of ready-to-ride bicycles to a broader market.
Georgena Terry receives OIWC Pioneering Woman award.
2011 Terry launches RIDE IT FORWARD bicycle grant program, inspiring women to ride, one bike at a time.
2012 The documentary, A Profile of Georgena Terry, is produced and accepted into over 30 film festivals both in the US and abroad.
2014 Terry partners with Blue Cross Blue Shield of Vermont and launches Wellness Revolution cycling program for women.
Terry named HOT 100 Best Retail Web Site of the Year.
2015 Terry celebrates 30th anniversary. Company is recognized as a B2B E-Commerce 300 ranked business and is nominated for REI’s 2015 Vendor Partner of the Year Award in the Actionsports Division.

Click here to download this information: ABOUT TERRY, 2016

For more information, contact:
Terry marketing director, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

January 1, 2016
INTRODUCING THE TERRY 2016 SADDLE LINE.

FOR IMMEDIATE RELEASE:

TERRY INTRODUCES NEW SADDLES FOR LONGER DISTANCE COMFORT IN 2016.

Designed to take comfort up a notch, TERRY will introduce three new saddles for women and one for men in 2016. According to VP of Marketing, Paula Dyba,

“As the company who puts women’s cycling comfort first, we are constantly challenged to try and find new ways to improve upon our existing line. This year, we’ve invested in new molds with larger cutaways and lower profiles so riders get more relief for touring and long days in the saddle.”

2016 SADDLE HIGHLIGHTS

Butterfly™ Ti Gel +:
With a wider center cutaway, contoured rear and a thin gel layer, the new Butterfly™ Ti Gel + provides maximum comfort for endurance riders.

SPECS
262mm X 155m
260 g (est)
Ti-316 Rails
Leather cover with perforated butterfly pattern
Made in Italy
Suggested retail $169

Butterfly™ Galactic +:
Best for riders who are out of this world, the limited edition Butterflytm Galactic has a reflective ink constellation screen-printed cover. It, too, is designedwith a larger cut away than the classic Butterflies, offering longer distance comfort.

SPECS
262mm X 155mm
260 g (est)
Manganese Rails
Shiny blue Dura-tek Cover
Made in Italy
Suggested retail $120

Liberator Elite (X&Y):
Available for both Women and Men, the new Liberator Elite is designed for the elite touring rider who needs all day comfort, premium features and the optimal balance of relief and saddle weight. This saddle has a wider cutaway for additional relief, premium leather cover for durability and lighter weight cromoly rails than the other Liberators in the TERRY line.

SPECS Liberator X (women) SPECS Liberator Y (men)
249mm x 163mm 269mm x 173mm
360 g (est) 416 g (est)
Cr-mo Rails Cr-mo Rails
Perforated black leather cover Perforated black leather cover
Wider cutaway Wider cutaway
Suggested Retail $99 Suggested Retail $99

Click to download the full press release: 2016 Saddle Release

ABOUT TERRY
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

For more information, contact:
VP Marketing, Paula Dyba
Paula@TerryBicycles.com, 585-415-3849

August 15, 2015
NEWS FROM TERRY: 2016 URBAN LINE RELEASE.

FOR IMMEDIATE RELEASE

TERRY TO OFFER EXTENDED COLLECTION OF SOPHISTICATED TRANSIT PIECES FOR FEMALE CYCLISTS IN 2016.

Stemming from the success of their 2015 Urban Cycling Collection, Terry will introduce several new additions in 2016.

“The athleisure sportswear trend continues to be a big influence on our new product design. Our customers are wearing their activewear as every-day wear and our products have to be able to adapt accordingly.” – Paula Dyba, VP of Marketing.

2016 URBAN HIGHLIGHTS

NEW Transit Dress
Black Wave

Transit Dress:
Deemed as impractical, women have often been discouraged from riding and commuting to work in a dress. In 2016, TERRY will introduce a refined rebuttal to that assumption with the Transit Dress.
FEATURES
Stretchy, wavy-textured Italian fabric UV 50+
Cycling friendly draped neckline
Front placket with slit at center bottom
Shaped hemline, longer in rear
38” center back length
Hidden zip pocket
Relaxed fit

The Transit Dress will be available in sizes XS-XXL, January 2016. Suggested retail $109; made in the USA.

NEW Transit 3/4 Top
Feather Gray

Transit ¾:
A completely new concept in cycling tops, the Transit ¾ has the style of an office-friendly top with distinct details developed for cyclists.
FEATURES
Luxe Italian satin-finished, tonally striped, UV 50+ fabric
Cycling-friendly, wide boat neck top
¾ length sleeves
Tunic-length, shaped hemline, longer in rear
Hidden side zip pocket
Relaxed fit

The Transit ¾ will be available in sizes XS-XXL, January 2016. Suggested retail $89; made in the USA.

NEW Cruiser Short
Ebony

Cruiser Short:
Developed for the vast majority of women out there who wouldn’t be caught dead in bike shorts, the Cruiser Short is made of natural fiber fabric, has loose-fit legs and a very unobtrusive chamois inside. According to Paula Dyba, VP Marketing,

“We wanted to offer recreational level and urban cyclists a comfortable option that doesn’t scream spandex. The new natural fiber based Cruiser Collection looks and feels casual but is definitely featured for riding.”
FEATURES
Cotton-spandex fabric
Pull-on styling with wide elastic waist
Figure flattering rear panel
Loose, tapered legs with 10.5” inseam
Two open rear patch pockets
One zippered leg pocket
Urban chamois

The Cruiser Short will be available January 2016, in sizes XS-XXL; $69 sugg. retail.

NEW Cruiser Skort Ebony

Cruiser Skort:
Designed as a feminine alternative for urban riders seeking comfort while on the go – both on and off the bike.
FEATURES
Cotton-spandex fabric
Pull-on styling with extra wide elastic-free waist
Attached liner short (unpadded) with crotch gusset
Crossover front layered skirt with 18” outseam
Available January, 2016, in sizes XS-XXL; $59 sugg. retail.

Click to download the full press release: 2016 Urban Line Release

About TERRY
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

For more information, contact:
VP of Marketing, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

July 31, 2015
2016 LINE PREVIEW – SEE WHAT’S NEW FOR FEMALE CYCLISTS.

FOR IMMEDIATE RELEASE:

TERRY TO EXPAND INNOVATIVE APPAREL AND SADDLE LINES FOR ALL CATEGORIES OF FEMALE CYCLISTS IN 2016.

TERRY, the Original Women’s Bicycling Company, will introduce a dozen new products for 2016, across performance, fitness, urban lifestyle and recreational categories. According to VP of Marketing, Paula Dyba:

“Women’s cycling is definitely coming of age, with demand for a much wider array of performance and lifestyle options than we’ve ever seen before. Consequently, we’ll be introducing our largest group of new products yet: sun protective tops and bottoms that are wearable in high heat conditions, new performance bottoms in all lengths; sophisticated transit pieces that work for city bike commuting, and fun, natural-fiber options for casual riders.”

2016 CYCLING TOP HIGHLIGHTS

Soleil Tops:
Limiting the harmful effects of too much sun exposure is a challenge for all cyclists. TERRY will extend its lightweight UPF 50+ cycling collection in 2016 with the new Soleil Tank and Soleil Top. Made of micropoly spandex, both offer simple, crew neck styling, 3 open rear pockets and come in 2 custom sublimated prints. Available in sizes XS-‐XXL; $79/$89 (tank/top) suggested retail.

Tech Tank:
Designed for more casual riding and off bike activities, the new, semi-‐fitted TERRY Tech Tank features moisture-‐wicking, antimicrobial, heathered fabric with a crew neckline, side hem slits, kitschy graphics and rear patch pocket. Available in sizes XS-‐XXL; $37 suggested retail.

2016 CYCLING BOTTOM HIGHLIGHTS

Bella Prima Bib Short:
In a first for TERRY, the Bella Prima Bib Short presents combines the technical features of best-‐in-‐class Bella Prima Short – luxe Italian, high compression fabric, nonbinding Grip 500 leg bands and soft chamois comfort technology – with convenient, one-‐piece, halter strap construction. XS-‐XXL; $140 suggested retail; made in the USA.

Sun Goddess Short:
Short-‐shorts for female cyclists can be too short which causes saddle chafing and too tight at the leg which leads to “sausage effect”. TERRY’s new Sun Goddess Short solves both of these issues with Grip 500 leg banding and a moderate 6” length.
Available in sizes XS-‐XXL; $89 suggested retail; made in the USA.

Breakaway Knicker:
The Breakaway Knicker is an all-‐season, calf-‐length extension of TERRY’s very popular Breakaway Short. Designed to provide more coverage and light compression, it has the distinction of wide, elastic-‐free waistband and sculpted paneling that avoids chafe zones. It comes in multiple colors and offers soft chamois comfort technology for all-‐day riding.
Available in black or charcoal; sizes XS-‐XXL; $89 suggested retail; made in the USA.

2016 URBAN/LIFESTYLE HIGHLIGHTS

Transit ¾:
Something completely new for sophisticated, style-‐ conscious urban cyclists and commuters – a loose fit,
¾ sleeve Transit Top made of a luxe Italian satin-‐ finished, tonally striped fabric. Office-‐friendly, with a wide boat neckline and hidden side zip pocket.
Available in sizes XS-‐XXL; $89; made in the USA.

Transit Dress:
Dresses can be nearly impossible to wear on a bike but TERRY will introduce a sophisticated solution in 2016. The new Transit Dress is made of a stretchy, wavy-‐ textured Italian fabric with a cycling-‐friendly draped neckline and hidden zip pocket. These details take this dress from bike to work with beautiful ease. Available in sizes XS-‐XXL; $109 suggested retail; made in the USA.

Cruiser Short:
A totally new concept in cycling shorts, the Cruiser looks and feels nothing like a bike short, but is equipped with TERRY’s urban chamois and handy details. Made of a natural fiber, four-‐way stretch, moisture-‐wicking fabric with loose, tapered legs. Two open rear patch pockets and secure right leg pocket. Available in sizes XS-‐XXL;
$69 suggested retail.

Cruiser Skort:
Designed to provide a feminine alternative for urban riders who are intermittently on and off the bike, and want the flexibility of all day comfort. TERRY’s new all-‐in-‐ one Cruiser Skort has an outer crossover skirt made of a natural cotton/spandex fabric and an unpadded inner short with crotch gusset. Available in sizes XS-‐XXL;
$59 suggested retail.

2016 Saddle Highlights

Butterfly™ Ti Gel +:
Providing an additional level of comfort was a lofty goal in evolving the best selling Butterfly line for 2016. The Butterfly Ti Gel + is the result, with a wider center cutaway and a thin gel layer that adds relief for those riders with the highest degree of sensitivity. Smooth leather cover with perforated butterfly; lightest weight Ti-‐316 rails; $169 suggested retail; made in Italy.

Butterfly™ Galactic +:
This limited edition Butterfly saddle not only features a wider center cutaway than the classic Butterflies, but enters the stratosphere with a shiny blue dura-‐tex cover complete with constellation screen print and lightweight manganese. $120 suggested retail; made in Italy.

Liberator X Elite:
Designed for the elite touring rider, the Liberator X Elite (Liberator Y Elite for men will also be available) has been designed to provide more relief and premium features. Widest cutaway of all Liberators for maximum relief and longest distances; soft, perforated leather with thin gel layer for added comfort; lighter weight Cr-‐Mo rails. $99 suggested retail.

About TERRY
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

Click to download the full press release: 2016 TERRY Press Release

For more information, contact:
VP of Marketing, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

July 23, 2015
TERRY, BLUE CROSS BLUE SHIELD/VT EXPAND WELLNESS REVOLUTION PROGRAM.

FOR IMMEDIATE RELEASE:

Blue Cross and Blue Shield of Vermont and Terry Bicycles
Team Up for Women’s Wellness Revolution.
Second year of program designed to promote healthier lifestyles through cycling

Contact: Megan Peek, BCBSVT (802) 764-4858
Whitney McKiddy, Terry Bicycles (802) 861-7615

Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the second running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The seven-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.

The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.

“Blue Cross and Blue Shield of Vermont is thrilled to once again team with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We’ve doubled the size of the program to allow 60 Vermont women to enjoy the camaraderie and confidence-boosting opportunities that it offers.”

The program kicks off on April 21 with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 6 with a team ride and a raffle to award one participant with a free Terry bike.

“We, at Terry, are witness to so many success stories where cycling has changed women’s lives for the better,” said Terry CEO Liz Robert. “We are thrilled to again be partnering with Blue Cross and Blue Shield of Vermont on this program that makes it possible for all women, regardless of fitness level, to ease into a cycling lifestyle.”

Click here to download the full release: Wellness Revolution Announcement Release

February 4, 2015
TERRY AWARDED INTERNET RETAILER HOT 100.

FOR IMMEDIATE RELEASE:

TERRY BICYCLES NAMED #1 INTERNET RETAILER ON HOT 100 ONLINE RETAILERS.

Internet Retailer magazine released it’s much anticipated “Hot 100” issue in December, 2014. This list highlights web retailers that make strides to “engage their customers with memorable e-commerce experiences in the past year – ones from whom other retailers can learn a great deal”.

Coming in #1 in the Toys & Sporting Goods category, TerryBicycles.com was said to, “pack product and category pages with information…that information-focused approach came about after the retailer learned that half of its site visitors landed on product pages from search or email”.

Click here to download more information: Internet Retailer Top 100

For more information, contact:
Terry marketing director, Paula Dyba
Paula@terrybicycles.com, 585-415-3849.

December 31, 2014
TERRY AND BCBSVT LAUNCH NEW WELLNESS PROGRAM.

FOR IMMEDIATE RELEASE

Blue Cross and Blue Shield of Vermont and Terry Bicycles
Team Up for Women’s Wellness Revolution
New program designed to promote healthier lifestyles through cycling

Contact: Megan Peek, BCBSVT 802-764-4858
Paula Dyba, Terry Bicycles 585-415-3849

Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) announced a new program today designed to promote healthier lifestyles for Vermont women through cycling. The 8-week program offers participants the opportunity to begin cycling, regardless of their fitness levels, with support and confidence.

The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling from bike fitting and basic repairs to safety. This instruction will then allow participants to get out on the road and experience the joy of outdoor riding.

“Blue Cross and Blue Shield of Vermont is excited about this new initiative to inspire women to take up cycling and lead healthier lifestyles,” Said Catherine Hamilton, Vice President of Consumer Services and Planning. “We are also pleased to be partnering with Terry, a leading women’s cycling company based here in Vermont. “

The program begins on April 29 with an initial heath assessment, conducted by health coaches from Fletcher Allen Heath Care, provided by BCBSVT. The program is free of charge, and open to all women regardless of age and cycling experience. Women’s cycling pioneer and Terry founder, Georgena Terry will provide inspiration and lead an introductory outdoor ride on May 17. Additional program highlights include, bike fitting and repairs support from Earl’s Cyclery & Fitness, and a safety briefing with an overview of great places to ride by Local Motion. Incentives include free helmets and gift certificates for Terry apparel and saddles, which will be offered to women who participate in a health assessment and set a fitness goal. The program will culminate on June 28 with a team ride and a raffle to award one participant with a free Terry bike.

“We, at Terry, are witness to so many success stories where cycling has changed women’s lives for the better,” said Terry CEO Liz Robert. “We are thrilled to partner with Blue Cross and Blue Shield of Vermont on this program that makes it possible for all women, regardless of fitness level, to ease into a cycling lifestyle.”

Click here to download the full release: 2014 Wellness Revolution Announcement Release

February 1, 2014
TERRY INTRODUCES NEW BUTTERFLY AND FLY CENTURY.

FOR IMMEDIATE RELEASE:

Terry Introduces New Butterfly and Fly Century – with Poron XRD shock absorption.

Designed to take comfort up a notch for longer distance riders, Terry will introduce completely new Century versions of its Butterfly and Fly saddles at Interbike (booth #17166). Engineered with a layer of Poron XRD shock absorbing material between the saddles’ base and foam layers, the new Centuries will reduce road shock and allow for a thinner layer of foam and narrower overall saddle profile, without loss of rider comfort. Additionally, each version will feature a wider cutaway, sculpted foam for pressure relief in key areas and seamless Lorica cover that reduces the incidence of high cadence chafing.

PORON XRD, a patented material used in MTB pads, gloves and footwear, is unique in its ability to consistently absorb and dissipate energy (road shock), impact after impact, while remaining comfortable. At rest or under low pressure, PORON XRD material reacts much like a slow recovery foam (similar to Tempur-Pedic® mattresses). It easily conforms to the body and is very comfortable on/against the body. But under high strain rates (ex: quickly hitting the material), the PORON XRD molecules instantly stiffen, forming a comfortable protective shell and spreading the energy over a larger area, thus protecting the body from the impact.

SPECS
Butterfly Length x Width: 262mm x 152mm
Fly Length x Width: 277mm x 140mm
Butterfly Weight: 8.8oz / 249g
Fly Weight: 8.7oz / 247g
Rails: Ti-nox
Cover: Lorica
Price: $82 wholesale  $164 suggested retail

The Butterfly and Fly Century will be available in April, 2014.

ABOUT TERRY
Terry is the Original Women’s Bicycling Company, dedicated to getting more women riding bikes. Terry saddles for women and men have been improving the ride for all levels of cyclists for 20 years and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, Terry positions itself as a brand for enthusiasts, where technical performance and feminine style ride in tandem.

Click to download the full release: Century Saddle Press Release

For more information, contact:
Terry marketing director, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

January 1, 2014