Terry Peloton

Category: Pressroom

Welcome to the Terry Pressroom – Your resource for all of the unique stories, news, and photos from Terry Bicycles.

  • TERRY BICYCLES BRINGS ON NEW SALES DIRECTOR.

    IMMEDIATE RELEASE

    TERRY BICYCLES BRINGS ON NEW SALES DIRECTOR

    BURLINGTON: VT (October 29, 2013) Terry Bicycles announces the hiring of David Howard as Sales Director, effective immediately. David previously worked for 25 years in the pharmaceutical (Novartis, AstraZeneca) and medical devices (Omni Medical Systems) industries where he gained extensive experience in sales and sales management of both inside and independent sales teams. He is an accomplished athlete with a competitive history sailing J24s, and an ardent cyclist and fan of the Terry Fly saddle.

    “Dave, like me, is diving into a new endeavor from another industry with youthful passion for cycling and the outdoors,” said Terry CEO, Liz Robert. “At the same time, his years of professional sales experience will help us achieve a new level of professionalism in our strategic approach to our market and relationships with our customers.”

    ABOUT TERRY
    Terry Bicycles is the Original Women’s Bicycling Company, founded in 1985 by Georgena Terry who pioneered women-specific bike design with geometry proportioned to a woman’s anatomy. She further revolutionized the saddle industry with the original Terry saddle cutaway, dramatically improving comfort for women first, then for all riders. Today, Terry is the one-stop shop for all of a female cyclist’s needs, and the only brand dedicated solely to women’s cycling. The Terry apparel line includes a full selection of bright, colorful prints and patterns that complement the high-performance fabrics and precise fit of all Terry jerseys and cycling bottoms. From serious gear to recreational pieces, Terry positions itself as a brand for enthusiasts, where technical performance and feminine style ride in tandem.

    Click to download the full release: Sales Director Press Release

    For more information, contact:
    Terry marketing director, Paula Dyba
    paula@terrybicycles.com, 585-415-3849.

  • ASI AND TERRY SIGN LICENSE AGREEMENT.

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    TERRY PRECISION BICYCLES FOR WOMEN AND ADVANCED SPORTS INTERNATIONAL SIGN LICENSE AGREEMENT.

    PHILADELPHIA (September 22, 2009) – Terry Precision Bicycles announced today that it has signed a license agreement with Advanced Sports, Inc. (ASI) to distribute an expanded line of women’s performance and lifestyle bicycles. Terry, the premier women’s cycling company, has been at the forefront of women-specific design for over two decades.  ASI is an established leader in the design, development and production of bicycles producing more than 250,000 units worldwide in 2008 under its primary brands Fuji, SE, Kestrel and Breezer, as well as various private label models.

    ASI will manufacture, sell and distribute the Terry line of women’s bicycles worldwide that will be available for sale Spring 2010. A preview of the collection will be presented to retailers and the media at Interbike in Las Vegas, September 23, 2009. Look for Terry at booth #3207 and ASI at #1825.

    “Partnering with Advanced Sports, a leader in bicycle design and sourcing, is a strategic decision that will help us re-launch our bikes to tie in with our successful line of clothing and accessories,” says Liz Robert, new CEO of Terry. “We expect these new bikes to complement our existing apparel and accessory lines and provide performance to our consumers who participate in cycling activities.”

    Terry Precision Bicycles, founded by industry pioneer Georgena Terry, has been producing women’s-specific bicycles longer than any manufacturer in the industry. Terry’s designs for frames and saddles have won numerous awards for innovation, style and comfort. Georgena will continue to be the driving force behind the line’s design moving forward.

    The first ASI-produced models that will launch at Interbike include the Susan B, the Symmetry, and the Tailwind. The Susan B, Terry’s hybrid bike, has reworked componentry to fit with today’s current market trends. The Susan B will be available in five sizes from 11″ to 20″. The Symmetry, a fitness road bike, which will be sold in two versions – a flat bar or drop bar configuration – and the Tailwind, a performance road bike, will be available in six sizes from 40cm to 58cm. All four models feature Terry’s signature comfort geometry and are spec’d with current components and materials. Plans for 2011 call for a wider range of women’s products, including a custom carbon frame.

    “Our focus and our strength is designing, producing and selling high quality bicycles,” says Patrick Cunnane, president of Advanced Sports, Inc. “Terry has built a fierce brand loyalty around fit and comfort and the bicycles we design will stay true to these core values.”

    In addition to manufacturing the bicycles, the license agreement gives ASI the ability to sell the products through its existing retail sales channel. ASI will also handle warranty for Terry Bicycles produced post agreement.

    Click to download the full release: ASI Licensing Release

    For more information, contact:
    Terry marketing director, Paula Dyba
    paula@terrybicycles.com, 585-415-3849.

  • GEORGENA TERRY AWARDED THE PIONEERING WOMAN AWARD.

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    FOR IMMEDIATE RELEASE:

    Outdoor Industries Women’s Coalition (OIWC) Announces Winners of Bike Industry Leadership Awards.
    Pioneering Woman and First Ascent Awards recognize senior and junior women

    September 8, 2009- OIWC announces the 2009 winners of the bike industry’s Pioneering Woman and First Ascent Awards. Georgena Terry, Founder of Terry Precision Cycling will be presented the Pioneering Woman Award and Kaitlyn Gang, Marketing, Communications, and PR Manager for Advanced Sports Inc. will receive the First Ascent Award. Nominations were submitted by industry peers and the winner was selected by the OIWC Board of Directors.

    The Pioneering Woman Award recognizes a woman with a commitment to mentoring female colleagues, which exemplifies the OIWC’s mission to equip, educate and support women in the outdoor industries.
    Nominated by the Editor of BRAIN, Megan Tompkins stated, “Georgena founded Terry Bicycles and is a pioneer in creating women’s products, long before women’s-specific products was a trend. She has been an innovator and an inspiration.”

    The First Ascent Award complements the Pioneering Woman Award by recognizing a junior level female with a notable commitment to leadership within the bike industry. This award presents a platform for the OIWC to nurture and support the industry’s next female leaders.

    In one of six nominations submitted for Kaitlyn Gang from Advanced Sports Inc., Luke Elrath, Product Manager for Transportation and Utility Bikes, stated, “Kaitlyn is the glue that holds Advanced Sports together. From writing marketing copy to planning our trade show booths and international sales meetings, she does it all. Her general organizational acumen sets her in a class by herself.”

    Click here to download the full release: OIWCAwardWinners

    For more information, contact:
    Terry marketing director, Paula Dyba
    Paula@terrybicycles.com, 585-415-3849.

  • FORMER VTB PRESIDENT & CEO PURCHASES PREMIER WOMEN’S CYCLING COMPANY

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    FOR IMMEDIATE RELEASE

    FORMER VERMONT TEDDY BEAR PRESIDENT & CEO PURCHASES
    PREMIER WOMEN’S CYCLING COMPANY

    Charlotte, VT—April 30, 2009—Former President and CEO of the Vermont Teddy Bear Company, Elisabeth Robert, announced her acquisition of a majority interest in Terry Precision Cycling, today’s premier women’s cycling company. Terry’s founder Georgena Terry and Vice President of Marketing Paula Dyba will remain as continuing equity partners in the business.

    Robert, who served as CEO of Vermont Teddy Bear Company (VTB) for more than a decade, will also take on the role of CEO at Terry Precision Cycling effective today. Robert intends to move the headquarters of Terry Precision Cycling from its home in Rochester, New York to Vermont within the next year.

    “Terry represents another original pioneering brand in its category, steeped in authenticity with a truly unique story in the growing market for women’s cycling,” said Robert. “After a great run at Vermont Teddy Bear, developing the Terry brand represents an extraordinary opportunity for me to leverage my experience and skill set in direct to consumer marketing and operations. As well as domestic manufacturing since Terry apparel is made in America. Terry is perfectly suited to benefit from association with Vermont and aligned with my commitment to the State, can provide a number of new, high quality jobs.”

    Terry Precision Cycling, was founded in 1985 by Georgena Terry, a mechanical engineer who traded in a career at Xerox for her real passion–designing and building bicycles. Terry started building frames in her basement for herself and friends who couldn’t find bicycles that fit properly. After selling out of the bikes she’d built and taken to a trade show, Terry Precision Bicycles for Women, Inc., was born. Terry’s mission from day one was to make cycling as much fun as possible for women through better, innovative product design. Twenty four years later, Terry is credited with having pioneered the women’s cycling industry.

    “It’s truly amazing,” commented Robert, “that my life going forward will be all about the bike since in recent years I’ve developed a real passion for cycling.”

    In addition to transforming bicycles for women, Terry revolutionized the bicycle saddle industry with cutting-edge designs offering tremendous relief to riders of both sexes and all levels. Bicycle apparel for women also proved successful with products designed by Terry and manufactured in the United States including jerseys, shorts, gloves, and the widely popular Skorts for cycling.

    Adding to her list of entrepreneurial endeavors, Terry developed the first catalog and website devoted exclusively to women’s cycling products. A national network of Terry customers are evangelists for the company and its products.

    “Liz brings her expertise as a business person and her enthusiasm as a cyclist to Terry Bicycles,” said Company founder Georgena Terry. “Going forward, that will mean more Terry products available for the female cyclist through dealers, catalog, and web.  It’s the logical next step in the evolution of women’s cycling.”
    Elisabeth Robert has a history of transforming companies. While at VTB she redirected it from a money-losing small company to a large, profitable one (annual net revenues of $66.6 million in 2005) without losing its unique culture, passion for quality and customer service. VTB prided itself on manufacturing its teddy bears in Vermont. Robert was instrumental in opening a production facility in Newport, VT providing a rural area with numerous job opportunities.

    With a background in technology, Robert guided VTB to be an early adopter of the internet similar to Georgena Terry. VTB was ranked in the top 50 retail websites in the country by Internet Retailer. Robert also led the Company with progressive but profitable approaches to direct response radio and television, as well as catalog and online marketing.

    In an effort to develop new product categories in the gift business and leverage existing infrastructure plus direct marketing expertise, Robert orchestrated the launch of PajamaGram, TastyGram, and the Gift Bag Boutique, as well as the purchase in 2003 of Calyx & Corolla, the original mail order flower company. Under her leadership, VTB also successfully returned to private ownership in 2005.

    Robert, born in New York City and raised just outside in Alpine, New Jersey, joined VTB as the company’s chief financial officer in 1995 and was named CEO in 1997. She formerly was the CFO at AirMouse Remote Controls in Williston, Vermont. Robert earned her Bachelor’s Degree from Middlebury College in 1978 and her Master’s Degree in Business from the University of Vermont in 1984.

    Click to download the full release: Company Sale Press Release

    For more information, contact:
    Terry marketing director, Paula Dyba
    paula@terrybicycles.com, 585-415-3849.

  • TERRY PRECISION NAMED MARKETER OF THE YEAR.

    FOR IMMEDIATE RELEASE:

    TERRY PRECISION NAMED MARKETER OF THE YEAR.

    Macedon, New York– Terry Precision Cycling for Women was awarded 2005 Marketer of the Year by the Rochester chapter of the American Marketing Association (RAMA), in association with the Rochester BusinessJournal at a June awards ceremony held at theGeorge Eastman House. The award honors a public, private or non-profit organization in the region that demonstrates an excellence in marketing, strategic planing and outstanding results.

    Companies were invited to submit applications to a panel of national marketing professionals who selected three finalists in addition to Terry: Harris Interactive (the leader in internet market research), The Bonadio Group (provider of personalized consulting, auditing, and tax services) and Midtown Athletic Club (premiere health club in Rochester). All were evaluated on their marketing objectives, key challenges, innovative strategy, specific results and regional impact.

    Georgena Terry, founder and president of the company, accepted the award on behalf of the company. Terry was recognized for building a unique customer base through direct marketing efforts that have more than tripled the size of the company since the inception of the program. Terry and Marketing Director, Paula Dyba, are co owners of the company which employs 16 people full time, in addition to a part-time staff. Both attribute their success to customer evangelism which they promote through unique product design and presentation, personalized customer service and lots of passion for cycling.

    Click to download the full release: Marketer of the Year

    For more information, contact:
    Terry marketing director, Paula Dyba
    Paula@terrybicycles.com, 585-415-3849.