Could this be Peter Sagan’s new career?
Specialized has been making some really creative videos lately, built around Sagan’s world-beating cycling prowess and engaging personality. This is our favorite so far: Sagan vs. Grandma Joan.
It looks like a home run for Specialized, and it does almost make us want one, but mostly we want Grandma Joan on our team…
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In the early days of Terry, I can remember spending hours with a photographer who wanted an edgy photo of me surrounded by bicycle wheels. I have so little patience for sitting, smiling, raising my chin a bit, turning my head this way then that way and waiting for lighting and backgrounds to be adjusted. It would be so much more fun to be out on a bike ride, wouldn’t it?
So I surprised myself when I agreed to be the subject of a short video. I know from the videos I make for YouTube that many minutes of film have to be shot to create something substantially shorter. This proposed five minute video could mean hours of taping.
But after exchanging a few emails and trading links to “cool” videos, I felt it was well worth my time to invite Amanda Zackem, the producer/director of the video, into my personal world of bicycling. Amanda was completing her master’s degree at the S.I. Newhouse School at Syracuse University.
The whole experience turned out to be thoroughly enjoyable, from beginning to end. Amanda is incredibly creative, yet down to earth and fantastically good-natured and generous. It’s exciting to work with someone on the verge of a great future.
The video was shot in western New York and Waterford Cycles in Wisconsin. Waterford builds our Valkyrie, Isis and Fast Woman bicycles.
So, without further ado, here’s the video:
Small tweaks here and there can make all the difference. This interactive drawing will explain all.