Tag: 2013

  • TERRY BICYCLES BRINGS ON NEW SALES DIRECTOR.

    IMMEDIATE RELEASE

    TERRY BICYCLES BRINGS ON NEW SALES DIRECTOR

    BURLINGTON: VT (October 29, 2013) Terry Bicycles announces the hiring of David Howard as Sales Director, effective immediately. David previously worked for 25 years in the pharmaceutical (Novartis, AstraZeneca) and medical devices (Omni Medical Systems) industries where he gained extensive experience in sales and sales management of both inside and independent sales teams. He is an accomplished athlete with a competitive history sailing J24s, and an ardent cyclist and fan of the Terry Fly saddle.

    “Dave, like me, is diving into a new endeavor from another industry with youthful passion for cycling and the outdoors,” said Terry CEO, Liz Robert. “At the same time, his years of professional sales experience will help us achieve a new level of professionalism in our strategic approach to our market and relationships with our customers.”

    ABOUT TERRY
    Terry Bicycles is the Original Women’s Bicycling Company, founded in 1985 by Georgena Terry who pioneered women-specific bike design with geometry proportioned to a woman’s anatomy. She further revolutionized the saddle industry with the original Terry saddle cutaway, dramatically improving comfort for women first, then for all riders. Today, Terry is the one-stop shop for all of a female cyclist’s needs, and the only brand dedicated solely to women’s cycling. The Terry apparel line includes a full selection of bright, colorful prints and patterns that complement the high-performance fabrics and precise fit of all Terry jerseys and cycling bottoms. From serious gear to recreational pieces, Terry positions itself as a brand for enthusiasts, where technical performance and feminine style ride in tandem.

    Click to download the full release: Sales Director Press Release

    For more information, contact:
    Terry marketing director, Paula Dyba
    paula@terrybicycles.com, 585-415-3849.

  • BICYCLING: Editors’ Choice: Best Cycling Shorts for Men and Women.

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    Read the full article: Bicycling.com/bikes-and-gear-features/reviews/editors-choice-best-cycling-shorts

    Editors’ Choice: Best Cycling Shorts for Men and Women
    Molly Hurford and Gloria Liu X October 9, 2013
    These four cycling shorts and bibs for men and women won over our Editors’ Choice 2013 testers with their comfort and style

    Women’s $80 Shorts: Terry Breakaway

    Introduced this year, the Breakaway performed true to its name and separated itself from the competition, not surprising considering Terry has been making bike gear specifically for women for 25 years—and its saddles have long been favorites of female riders. Our testers raved about the unobtrusive chamois, pajama-soft fabric, and nonbinding waist and leg openings, which stayed in place without pulling or squeezing our legs as we pedaled. We also appreciated that Terry, a perennial Editors’ Choice finalist, makes the Breakaway in the United States. Some shopping advice: While the manufacturer says the shorts are designed to provide compression, most testers reported otherwise. Size down if you prefer a snugger fit.

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  • BICYCLING: 2014 Women’s Gear Preview.

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    Read the full article here: Bicycling.com/bikes-gear/previews/2014-womens-gear-preview

    PREVIEWS: 2014 Women’s Gear Preview
    October 8, 2013
    Terry Butterfly Saddle

    The big news from Vermont-based Terry Bicycles is that they’ve updated their popular Butterfly and Fly Century saddles. The new models have a wider front-to-back cutout than the previous versions and are built with an innovative shock-absorbing material called Poron XRD. The lightweight material is used frequently in protective sports gear like hockey helmets and pads, and adds comfort and durability without bulk for long-distance rides. $164.

    Terry Bella Halter and Flare Skort

    Look for fresh prints on spring 2014 apparel from Terry. The company hired designer Lyn Severance (known for her distinctive work with Ben & Jerry’s and Gateway Computers) who married bold colors with bike-inspired graphics. The Bella Halter shown here features a built-in shelf bra and rear zip pocket. “The fit is good for normal bodies,” says Terry spokeswoman Paula Dyba. “It’s not tight through the tummy and hips, so it’s very comfortable and flattering.” ($52; XS-XXL) The new Flare Skort “is a reinvention of our original cycling skort,” Dyba told me. “It has a wider waist, forward-curving vertical side seams for shaping, a hidden zip pocket, and an Italian chamois.” It comes in two prints, as well as solid black. XS-XL ($85), 1X-3X ($95).

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  • BICYCLING: Breakaway.

     

    Screen Shot 2016-02-25 at 11.51.55 AM

    Read the full article here: Bicycling.com/gear-product-details/apparel/137101

    BIKE REVIEWS: Breakaway
    October 8, 2013
    EDITORIAL REVIEW

    Introduced this year, the Breakaway performed true to its name and separated itself from the competition, not surprising considering Terry has been making bike gear specifically for women for 25 years—and its saddles have long been favorites of female riders. Our testers raved about the unobtrusive chamois, pajama-soft fabric, and nonbinding waist and leg openings, which stayed in place without pulling or squeezing our legs as we pedaled. We also appreciated that Terry, a perennial Editors’ Choice finalist, makes the Breakaway in the United States. Some shopping advice: While the manufacturer says the shorts are designed to provide compression, most testers reported otherwise. Size down if you prefer a snugger fit.

    […]