Terry Peloton

Tag: 2014

  • TERRY, BLUE CROSS BLUE SHIELD/VT EXPAND WELLNESS REVOLUTION PROGRAM.

    _MG_2022

    FOR IMMEDIATE RELEASE:

    Blue Cross and Blue Shield of Vermont and Terry Bicycles
    Team Up for Women’s Wellness Revolution.
    Second year of program designed to promote healthier lifestyles through cycling

    Contact: Megan Peek, BCBSVT (802) 764-4858
    Whitney McKiddy, Terry Bicycles (802) 861-7615

    Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the second running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The seven-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.

    The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.

    “Blue Cross and Blue Shield of Vermont is thrilled to once again team with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We’ve doubled the size of the program to allow 60 Vermont women to enjoy the camaraderie and confidence-boosting opportunities that it offers.”

    The program kicks off on April 21 with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 6 with a team ride and a raffle to award one participant with a free Terry bike.

    “We, at Terry, are witness to so many success stories where cycling has changed women’s lives for the better,” said Terry CEO Liz Robert. “We are thrilled to again be partnering with Blue Cross and Blue Shield of Vermont on this program that makes it possible for all women, regardless of fitness level, to ease into a cycling lifestyle.”

    Click here to download the full release: Wellness Revolution Announcement Release

  • VELOJOY: Why You Need a Skort Now.

    Screen Shot 2016-02-25 at 11.42.34 AM

    Read the full article here: Velojoy.com/skorts-for-cycling

    Why You Need a Skort Now.
    Susi Wunsch X July 10, 2014

    This summer the world of fashion is loving the skort, and for good reason: It’s a welcome warm-weather wardrobe staple for women on the go everywhere.

    Skorts for cycling refer to short skirts with a built-in or detachable stretchy pant that contains a pad (chamois). Wearers get the best of both worlds: the femininity of a skirt, and the comfort, ease of movement and modesty of a pant. I like a skort for everyday riding in the city because I can throw my leg over my top tube without worrying about panty show.

    A variety of cycling and mainstream fashion brands sell skorts, but credit for popularizing this innovation goes to Terry Bicycles, the women-specific brand that brought the first cycling skort to market in 1999, having acquired a company that produced the prototypes. It immediately resonated with active women.

    “We were shocked at the reaction,” says Paula Dyba, vice president of marketing, who has been with Terry for 20 years.
    Terry hoped to sell a few hundred, Dyba says. But skorts were an immediate hit, so much so that in 2003 -2004, the height of the market, sales topped 12,000 annually and outpaced the company’s popular bike shorts.

    […]

  • BICYCLING: Butterfly Century Saddle.

     

    Screen Shot 2016-02-25 at 11.46.14 AM

    Read the full article here: Bicycling.com/gear-product-details/components/137331

    BIKE REVIEWS: Butterfly Century Saddle
    Leah Flickinger X March 31, 2014
    EDITORIAL REVIEW

    This sleek but oh-so-comfortable touring saddle is the first addition to Terry’s best-selling women’s Butterfly line in six years. An innovative shock-absorbing material called Poron XRD (used in protective sports gear) soaks up road vibration. The lightweight material allows for a narrower profile than many touring saddles and also the widest cutout in the Butterfly family. The no-seam Lorica cover delivers a chafe-free ride.—Leah Flickinger

    […]

  • TERRY AND BCBSVT LAUNCH NEW WELLNESS PROGRAM.

    Screen Shot 2014-11-10 at 1.04.31 PM

    FOR IMMEDIATE RELEASE

    Blue Cross and Blue Shield of Vermont and Terry Bicycles
    Team Up for Women’s Wellness Revolution
    New program designed to promote healthier lifestyles through cycling

    Contact: Megan Peek, BCBSVT 802-764-4858
    Paula Dyba, Terry Bicycles 585-415-3849

    Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) announced a new program today designed to promote healthier lifestyles for Vermont women through cycling. The 8-week program offers participants the opportunity to begin cycling, regardless of their fitness levels, with support and confidence.

    The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling from bike fitting and basic repairs to safety. This instruction will then allow participants to get out on the road and experience the joy of outdoor riding.

    “Blue Cross and Blue Shield of Vermont is excited about this new initiative to inspire women to take up cycling and lead healthier lifestyles,” Said Catherine Hamilton, Vice President of Consumer Services and Planning. “We are also pleased to be partnering with Terry, a leading women’s cycling company based here in Vermont. “

    The program begins on April 29 with an initial heath assessment, conducted by health coaches from Fletcher Allen Heath Care, provided by BCBSVT. The program is free of charge, and open to all women regardless of age and cycling experience. Women’s cycling pioneer and Terry founder, Georgena Terry will provide inspiration and lead an introductory outdoor ride on May 17. Additional program highlights include, bike fitting and repairs support from Earl’s Cyclery & Fitness, and a safety briefing with an overview of great places to ride by Local Motion. Incentives include free helmets and gift certificates for Terry apparel and saddles, which will be offered to women who participate in a health assessment and set a fitness goal. The program will culminate on June 28 with a team ride and a raffle to award one participant with a free Terry bike.

    “We, at Terry, are witness to so many success stories where cycling has changed women’s lives for the better,” said Terry CEO Liz Robert. “We are thrilled to partner with Blue Cross and Blue Shield of Vermont on this program that makes it possible for all women, regardless of fitness level, to ease into a cycling lifestyle.”

    Click here to download the full release: 2014 Wellness Revolution Announcement Release

  • TERRY INTRODUCES NEW BUTTERFLY AND FLY CENTURY.

    21041400_L

    FOR IMMEDIATE RELEASE:

    Terry Introduces New Butterfly and Fly Century – with Poron XRD shock absorption.

    Designed to take comfort up a notch for longer distance riders, Terry will introduce completely new Century versions of its Butterfly and Fly saddles at Interbike (booth #17166). Engineered with a layer of Poron XRD shock absorbing material between the saddles’ base and foam layers, the new Centuries will reduce road shock and allow for a thinner layer of foam and narrower overall saddle profile, without loss of rider comfort. Additionally, each version will feature a wider cutaway, sculpted foam for pressure relief in key areas and seamless Lorica cover that reduces the incidence of high cadence chafing.

    PORON XRD, a patented material used in MTB pads, gloves and footwear, is unique in its ability to consistently absorb and dissipate energy (road shock), impact after impact, while remaining comfortable. At rest or under low pressure, PORON XRD material reacts much like a slow recovery foam (similar to Tempur-Pedic® mattresses). It easily conforms to the body and is very comfortable on/against the body. But under high strain rates (ex: quickly hitting the material), the PORON XRD molecules instantly stiffen, forming a comfortable protective shell and spreading the energy over a larger area, thus protecting the body from the impact.

    21041400_top_L

    SPECS
    Butterfly Length x Width: 262mm x 152mm
    Fly Length x Width: 277mm x 140mm
    Butterfly Weight: 8.8oz / 249g
    Fly Weight: 8.7oz / 247g
    Rails: Ti-nox
    Cover: Lorica
    Price: $82 wholesale 
$164 suggested retail

    The Butterfly and Fly Century will be available in April, 2014.

    ABOUT TERRY
    Terry is the Original Women’s Bicycling Company, dedicated to getting more women riding bikes. Terry saddles for women and men have been improving the ride for all levels of cyclists for 20 years and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, Terry positions itself as a brand for enthusiasts, where technical performance and feminine style ride in tandem.

    Click to download the full release: Century Saddle Press Release

    For more information, contact:
    Terry marketing director, Paula Dyba
    paula@terrybicycles.com, 585-415-3849.