Tag: 2016

2016 LTD 🇫🇷 TOUR COLLECTION.

FOR IMMEDIATE RELEASE:

TERRY UNVEILS AN INSPIRED TOUR COLLECTION FOR SUMMER 2016.

This limited edition collection is dedicated to the Tour de France and designed with performance in mind by the Original Women’s Bicycling Company. Integrating sleeveless and sun protective jerseys, printed shorts and matching gloves, these kits are podium-worthy and ready to ride. On the vision for this collection, VP of Marketing, Paula Dyba:

“From Normandy’s Mont-St-Michel through the flower fields of Limoges, the climb up Mont Ventoux to the arrival in Paris, our tribute to the Tour is bright and fierce.”

DEPART A L’ARRIVEE: 2016 LIMITED EDITION TOUR COLLECTION.

Sun Goddess Jersey:
Our tribute to the start of the Tour in Normandy is available only in our highly rated Sun Goddess. 10” front zipper; racer back; 2 rear open pockets; wicking fabric with UPF 50+ and anti-odor protection; available in sizes XS-XXL; $65 suggested retail. COLORS: Normandy, Sunflower Dots.

Breakaway Mesh Jersey:
Designed with high viz, high flying, prints – these jerseys reflect everything we love about the Tour. This best-selling jersey is created with fast-wicking fabric, UPF 50+ and anti-odor protection; 10” front zipper; 2 rear open pockets; available in sizes XS-XXL; $65 suggested retail. COLORS: Paris, Stages.

Soleil Top:
Graceful and simply styled, this tribute to the arrival in Paris also limits the harmful effects of sun exposure with lightweight, UPF 50+ protection. Made of micropoly spandex, crew neck styling and 3 open rear pockets. Available in sizes XS-XXL; suggested retail $89. COLOR: Tower.

NEW Printed Peloton Short:
Our first-ever, printed bottom features laser cut leg bands with custom Tour inspired printing on the left leg. Designed with the premium Flex chamois, 6 panel construction and premium Italian fabric with moderate compression; available in sizes XS-XXL; $99 suggested retail. COLORS: Liberty, Sunflower.

Signature Gloves:
Designed to be super breathable, these gloves feature padded mesh palms, adjustable wrist cuffs, and microfiber thumbs; provide shock protection and a precision grip. Made in Italy and available in sizes XS-L; suggested retail $40. COLOR: Liberty, Sunflower.

About Terry
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

Click to download the full press release: 2016 TERRY Ltd Collection Release

For more information, contact:
VP of Marketing, Paula Dyba
Paula@terrybicycles.com, 585-415-3849.

March 10, 2016
CLUB RIDE – RIDE DAILY.

Apparel for the ride – and everything after.

Club Ride is a company based out of Sun Valley, Idaho, with a “ride daily” philosophy that suits us to a T. Though focused on comfort, we find that their gear has almost all of the technical features you’d find in a traditional kit: high-tech fabrics with texture and ventilation; perfectly placed pockets; pedal-friendly seams and slits. This casual-technical approach to cycling gear creates a seamless transition from bike to life. Shop web exclusive Club Ride pieces that you won’t find in the Terry catalog here!

Glory Jersey with antimicrobial, stay-fresh treatment.

Super technical Eden Short with liner.

Zip mobility vents & on-the-fly waist adjustment system.

Joy Ride Capri and Hermosa 3/4 Jersey – ride & wear all day.

February 25, 2016
MALOJA – RIDING IN THE MOMENT.

A new way to enjoy the ride.

Maloja is a brand built on the irresistible urge to seek adventure, follow your curiosity and stand out in the crowd. Their women’s cycling apparel is inspired and refreshing in a way we didn’t even know we needed. The piece that captured our attention and exceeds all expectation is the Kara Jean; created with stretch denim, venting zippers and reflective print details this one cycling bottom that keeps on giving.

Features include higher cut waistband with stretch insert, ventilation side zips, and reflective stars.

Casual Maloja Style with all the high-tech features included.

Relaxed fit, multi-sport Beth Jersey

The multi-sport, Joyce Short includes 2 zip pockets and an integrated waist width regulation system.

Jewel Reversible Freeride Jersey and Floral Joyce Short

❤︎ Jewel Reversible Freeride Jersey

February 25, 2016
MPG – FASHION FUSION.

Putting a new spin on cycling.

MPG is driven to design cycling apparel that seamlessly blends fashion and performance. This devotion to detail leads to richly composed pieces with a technical edge. We’ve selected pieces from this season’s collection that not only make them wearable pieces of art, but integrate features like mesh ventilation, reflective zippers, hi-viz embellishments, stow-away mud flaps and more.

Glow Jersey by MPG – complete with mesh ventilation and hi-viz accents.

Extreme in every sense, the Blitz is cutaway in front and rear with hi-viz details, reflective zipper and mesh.

The Intersection is full-zip, full-length, ventilated and boldly graphic.

Bike-ready, Odyssey Hi Viz Jacket. Complete with concealed reflective cuffs, hood tether and stow-away mud flap.

February 25, 2016
ABOUT TERRY.

THE GATEWAY TO THE WOMEN’S CYCLING MARKET.

We are the original women’s bicycling company founded in 1985 by Georgena Terry who introduced women-specific product design to the world of bicycles and pioneered the women’s cycling industry. For over 3 decades, Terry has been committed to getting more women riding – designing innovative bikes, award-winning saddles, trend-setting apparel and accessories around the concept that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable, safe and beautiful experience for all women.

OUR CUSTOMERS

Terry is a multi-channel marketer with a direct-to-consumer catalog and website, and a wholesale distribution channel to large retailers like REI, EMS and ll Bean, as well as to Independent Bicycle Dealers.

Our retail customer base is extremely passionate about cycling and evangelistic about the Terry brand.
– They live healthy, active lifestyles and are interested in self improvement, sport and fitness.
– They have time and money. Likely to have no children or grown children, allowing them more time and money to devote to their passion.
– They engage in fund raising/charity rides and cycling clubs.
– High concentration of nurses and educators.
– Likely to be over 35 years of age, but young at heart.
– Have an appreciation for women-specific products and those made “by women for women”.
– Apparel purchases are motivated by comfort and style.
– Geographically diverse, with concentrations in the sunbelt regions.

TERRY HISTORY

1985 Georgena Terry introduces hand-built, women-specific bicycles to the US, encouraging women to “have a fit”.
1991 Terry introduces women-specific bike apparel.
1992 Women’s Sport saddle designed to respond to female cyclists’ requests for more comfortable bike seats.
1st saddle patent.
1996 Georgena Terry named one of 4 cycling pioneers by Bicycling magazine.
1997 Women’s Liberator introduced.
First consumer mail-order catalog sent.
1998 Men’s Liberator introduced. A stunning 50,000 units sold.
1999 Patent received on Liberator design. Terry buys GKA (girls kick ass) and introduces skorts for cycling.
Men’s Liberator becomes best selling Terry product.
2001 Terry begins sponsorship of pro women’s road racing team, focusing on developing young female riders.
Italian Fly and Butterfly saddles introduced.
2002 Georgena named one of 11 cycling innovators by Outside Magazine. She’s the only woman recognized.
2003 Company celebrates 6 years of double-digit sales growth.
2004 Fly Ti named best saddle for men by Outside magazine.
2005 Terry awarded Marketer of the Year by Direct Marketing Association of New York.
Terry Firefly saddle selected Editor’s Choice, Bicycling.
2006 Terry profiled on NPR and donates thousands of dollars to breast cancer research and to grassland conservation efforts.
2007 Terry Bella Shorts named Bicycling magazine’s Editor’s Choice, its first year in the market.
2008 Terry holds first Wild Goose Chase women’s benefit ride along Maryland’s Eastern Shore.
Fly and Butterfly sales top 100,000.
2009 Terry sells majority interest to Elisabeth Robert, former CEO of Vermont Teddy Bear.
Women’s Falcon saddle named Bicycling magazine’s Editor’s Choice.
2010 Company moves to Burlington, Vermont.
JDK Design partnership infuses Terry with new brand and creative energy.
Advanced Sports International licenses Terry bikes and works with Georgena Terry to introduce a line of ready-to-ride bicycles to a broader market.
Georgena Terry receives OIWC Pioneering Woman award.
2011 Terry launches RIDE IT FORWARD bicycle grant program, inspiring women to ride, one bike at a time.
2012 The documentary, A Profile of Georgena Terry, is produced and accepted into over 30 film festivals both in the US and abroad.
2014 Terry partners with Blue Cross Blue Shield of Vermont and launches Wellness Revolution cycling program for women.
Terry named HOT 100 Best Retail Web Site of the Year.
2015 Terry celebrates 30th anniversary. Company is recognized as a B2B E-Commerce 300 ranked business and is nominated for REI’s 2015 Vendor Partner of the Year Award in the Actionsports Division.

Click here to download this information: ABOUT TERRY, 2016

For more information, contact:
Terry marketing director, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

January 1, 2016
2016 LINE PREVIEW – SEE WHAT’S NEW FOR FEMALE CYCLISTS.

FOR IMMEDIATE RELEASE:

TERRY TO EXPAND INNOVATIVE APPAREL AND SADDLE LINES FOR ALL CATEGORIES OF FEMALE CYCLISTS IN 2016.

TERRY, the Original Women’s Bicycling Company, will introduce a dozen new products for 2016, across performance, fitness, urban lifestyle and recreational categories. According to VP of Marketing, Paula Dyba:

“Women’s cycling is definitely coming of age, with demand for a much wider array of performance and lifestyle options than we’ve ever seen before. Consequently, we’ll be introducing our largest group of new products yet: sun protective tops and bottoms that are wearable in high heat conditions, new performance bottoms in all lengths; sophisticated transit pieces that work for city bike commuting, and fun, natural-fiber options for casual riders.”

2016 CYCLING TOP HIGHLIGHTS

Soleil Tops:
Limiting the harmful effects of too much sun exposure is a challenge for all cyclists. TERRY will extend its lightweight UPF 50+ cycling collection in 2016 with the new Soleil Tank and Soleil Top. Made of micropoly spandex, both offer simple, crew neck styling, 3 open rear pockets and come in 2 custom sublimated prints. Available in sizes XS-‐XXL; $79/$89 (tank/top) suggested retail.

Tech Tank:
Designed for more casual riding and off bike activities, the new, semi-‐fitted TERRY Tech Tank features moisture-‐wicking, antimicrobial, heathered fabric with a crew neckline, side hem slits, kitschy graphics and rear patch pocket. Available in sizes XS-‐XXL; $37 suggested retail.

2016 CYCLING BOTTOM HIGHLIGHTS

Bella Prima Bib Short:
In a first for TERRY, the Bella Prima Bib Short presents combines the technical features of best-‐in-‐class Bella Prima Short – luxe Italian, high compression fabric, nonbinding Grip 500 leg bands and soft chamois comfort technology – with convenient, one-‐piece, halter strap construction. XS-‐XXL; $140 suggested retail; made in the USA.

Sun Goddess Short:
Short-‐shorts for female cyclists can be too short which causes saddle chafing and too tight at the leg which leads to “sausage effect”. TERRY’s new Sun Goddess Short solves both of these issues with Grip 500 leg banding and a moderate 6” length.
Available in sizes XS-‐XXL; $89 suggested retail; made in the USA.

Breakaway Knicker:
The Breakaway Knicker is an all-‐season, calf-‐length extension of TERRY’s very popular Breakaway Short. Designed to provide more coverage and light compression, it has the distinction of wide, elastic-‐free waistband and sculpted paneling that avoids chafe zones. It comes in multiple colors and offers soft chamois comfort technology for all-‐day riding.
Available in black or charcoal; sizes XS-‐XXL; $89 suggested retail; made in the USA.

2016 URBAN/LIFESTYLE HIGHLIGHTS

Transit ¾:
Something completely new for sophisticated, style-‐ conscious urban cyclists and commuters – a loose fit,
¾ sleeve Transit Top made of a luxe Italian satin-‐ finished, tonally striped fabric. Office-‐friendly, with a wide boat neckline and hidden side zip pocket.
Available in sizes XS-‐XXL; $89; made in the USA.

Transit Dress:
Dresses can be nearly impossible to wear on a bike but TERRY will introduce a sophisticated solution in 2016. The new Transit Dress is made of a stretchy, wavy-‐ textured Italian fabric with a cycling-‐friendly draped neckline and hidden zip pocket. These details take this dress from bike to work with beautiful ease. Available in sizes XS-‐XXL; $109 suggested retail; made in the USA.

Cruiser Short:
A totally new concept in cycling shorts, the Cruiser looks and feels nothing like a bike short, but is equipped with TERRY’s urban chamois and handy details. Made of a natural fiber, four-‐way stretch, moisture-‐wicking fabric with loose, tapered legs. Two open rear patch pockets and secure right leg pocket. Available in sizes XS-‐XXL;
$69 suggested retail.

Cruiser Skort:
Designed to provide a feminine alternative for urban riders who are intermittently on and off the bike, and want the flexibility of all day comfort. TERRY’s new all-‐in-‐ one Cruiser Skort has an outer crossover skirt made of a natural cotton/spandex fabric and an unpadded inner short with crotch gusset. Available in sizes XS-‐XXL;
$59 suggested retail.

2016 Saddle Highlights

Butterfly™ Ti Gel +:
Providing an additional level of comfort was a lofty goal in evolving the best selling Butterfly line for 2016. The Butterfly Ti Gel + is the result, with a wider center cutaway and a thin gel layer that adds relief for those riders with the highest degree of sensitivity. Smooth leather cover with perforated butterfly; lightest weight Ti-‐316 rails; $169 suggested retail; made in Italy.

Butterfly™ Galactic +:
This limited edition Butterfly saddle not only features a wider center cutaway than the classic Butterflies, but enters the stratosphere with a shiny blue dura-‐tex cover complete with constellation screen print and lightweight manganese. $120 suggested retail; made in Italy.

Liberator X Elite:
Designed for the elite touring rider, the Liberator X Elite (Liberator Y Elite for men will also be available) has been designed to provide more relief and premium features. Widest cutaway of all Liberators for maximum relief and longest distances; soft, perforated leather with thin gel layer for added comfort; lighter weight Cr-‐Mo rails. $99 suggested retail.

About TERRY
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

Click to download the full press release: 2016 TERRY Press Release

For more information, contact:
VP of Marketing, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

July 23, 2015