Terry Peloton

Tag: BCBSVT

  • TERRY, BLUE CROSS BLUE SHIELD/VT EXPAND WELLNESS REVOLUTION PROGRAM.

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    FOR IMMEDIATE RELEASE:

    Blue Cross and Blue Shield of Vermont and Terry Bicycles
    Team Up for Women’s Wellness Revolution.
    Second year of program designed to promote healthier lifestyles through cycling

    Contact: Megan Peek, BCBSVT (802) 764-4858
    Whitney McKiddy, Terry Bicycles (802) 861-7615

    Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the second running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The seven-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.

    The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.

    “Blue Cross and Blue Shield of Vermont is thrilled to once again team with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We’ve doubled the size of the program to allow 60 Vermont women to enjoy the camaraderie and confidence-boosting opportunities that it offers.”

    The program kicks off on April 21 with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 6 with a team ride and a raffle to award one participant with a free Terry bike.

    “We, at Terry, are witness to so many success stories where cycling has changed women’s lives for the better,” said Terry CEO Liz Robert. “We are thrilled to again be partnering with Blue Cross and Blue Shield of Vermont on this program that makes it possible for all women, regardless of fitness level, to ease into a cycling lifestyle.”

    Click here to download the full release: Wellness Revolution Announcement Release

  • TERRY AND BCBSVT LAUNCH NEW WELLNESS PROGRAM.

    Screen Shot 2014-11-10 at 1.04.31 PM

    FOR IMMEDIATE RELEASE

    Blue Cross and Blue Shield of Vermont and Terry Bicycles
    Team Up for Women’s Wellness Revolution
    New program designed to promote healthier lifestyles through cycling

    Contact: Megan Peek, BCBSVT 802-764-4858
    Paula Dyba, Terry Bicycles 585-415-3849

    Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) announced a new program today designed to promote healthier lifestyles for Vermont women through cycling. The 8-week program offers participants the opportunity to begin cycling, regardless of their fitness levels, with support and confidence.

    The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling from bike fitting and basic repairs to safety. This instruction will then allow participants to get out on the road and experience the joy of outdoor riding.

    “Blue Cross and Blue Shield of Vermont is excited about this new initiative to inspire women to take up cycling and lead healthier lifestyles,” Said Catherine Hamilton, Vice President of Consumer Services and Planning. “We are also pleased to be partnering with Terry, a leading women’s cycling company based here in Vermont. “

    The program begins on April 29 with an initial heath assessment, conducted by health coaches from Fletcher Allen Heath Care, provided by BCBSVT. The program is free of charge, and open to all women regardless of age and cycling experience. Women’s cycling pioneer and Terry founder, Georgena Terry will provide inspiration and lead an introductory outdoor ride on May 17. Additional program highlights include, bike fitting and repairs support from Earl’s Cyclery & Fitness, and a safety briefing with an overview of great places to ride by Local Motion. Incentives include free helmets and gift certificates for Terry apparel and saddles, which will be offered to women who participate in a health assessment and set a fitness goal. The program will culminate on June 28 with a team ride and a raffle to award one participant with a free Terry bike.

    “We, at Terry, are witness to so many success stories where cycling has changed women’s lives for the better,” said Terry CEO Liz Robert. “We are thrilled to partner with Blue Cross and Blue Shield of Vermont on this program that makes it possible for all women, regardless of fitness level, to ease into a cycling lifestyle.”

    Click here to download the full release: 2014 Wellness Revolution Announcement Release