A brand born in the Dolomites, we have come to respect Maloja’s attention to detail, their love of the outdoors and the attentiveness they give to every product they produce whether it be for sport or street. Founded by two ex-pats from the fashion industry and headquartered on a farm on the fringes of an alpine forest, there’s a combined passion for cycling and expertise in textiles that make Maloja completely unique. The Spring/Summer 2022 collection is no exception and the inspiration for the entire collection is pure bliss:
When light and rock meet in the early morning or evening, they put on an impressive and colourful outdoor performance: Alpenglow. The Ladiner in South Tyrol use a very melodic-sounding term to refer to the Alpenglow. They call it Enrosadira. And with the light show being so intense in this region, with its tall rock faces made of bright stone, is it any wonder?
Beauty alone wasn’t all that inspired the collection; Enrosadira leaves its observers calm, composed, confident–a powerful feeling to behold with every pedal stroke or step.
We’re happy to tap into this sentiment and to be able to offer a specially curated collection from Maloja to the Terry lineup this season.
Elevate in the Alpenglow:
When Mountains are Calling:
Euro-Designed & Fabricated:
Interested in learning more about Maloja? Here’s the back story:
https://www.malojaclothing.com/story/going-our-own-way-the-maloja-story/
