Tag: Spring 2016

TERRY/BCBSVT LAUNCH THIRD YEAR OF THE WELLNESS REVOLUTION.

For Immediate release: March 22, 2106

Blue Cross and Blue Shield of Vermont and Terry Bicycles
Team Up for Women’s Wellness Revolution.
Third year of program designed to promote healthier lifestyles through cycling

Contact: Megan Peek, BCBSVT (802) 764-4858
Whitney McKiddy, Terry Bicycles (802) 861-7615

Burlington, VT – Blue Cross and Blue Shield of Vermont (BCBSVT) and Terry Bicycles (Terry) are back with the third running of Wellness Revolution, designed to promote healthier lifestyles for Vermont women through cycling. The eight-week program offers participants the opportunity to begin cycling regardless of their fitness levels, with support and confidence.

“The Wellness Revolution came into my life just when I needed it most,” says a Wellness Revolution alumnus, Erin Creley. “I am so grateful for the wonderful and welcoming group of leaders and participants in the program for not only reassuring me that I’m not alone in my trepidation after an accident but that I am also more than capable of reclaiming my love of cycling.“

The program mission is to improve the lives of Vermont women by providing access to health and wellness resources and to support positive lifestyle changes. Wellness Revolution will lead participants through all aspects of cycling like bike maintenance, mindfulness and safety, and also get participants out on the road so they experience the joy of outdoor riding.

“Blue Cross and Blue Shield of Vermont is proud to collaborate with Terry Bicycles on Wellness Revolution,” says Megan Peek, community relations and health education manager. “We have plans to strengthen the Burlington program and begin a pilot in Rutland allowing even more Vermont women to enjoy the camaraderie and confidence-boosting opportunities that this program offers.”

The Burlington program kicks off on April 19th with an informational and goal-setting session. Additional highlights of this free program include sessions on bike maintenance, mindfulness, urban riding techniques, cross training and more. Incentives include free helmets and gift certificates for Terry apparel. The program will culminate on June 4th with a team ride and a raffle to award one participant with a free Terry bike. The Rutland program dates will be announced later this year.

“Women love this program because we help them overcome fear and teach them to be comfortable and confident on a bike,” said Terry CEO Liz Robert. ”By taking a holistic approach to teaching cycling with our sincerely committed health services partner, Blue Cross Blue Shield of Vermont, and adding fun prizes and incentives, our participants stick with it, and many keep on cycling long after the program is over which is the real win for everyone”.

For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

Click to download the full release: 2016WRPressRelease

March 22, 2016
CLUB RIDE – RIDE DAILY.

Apparel for the ride – and everything after.

Club Ride is a company based out of Sun Valley, Idaho, with a “ride daily” philosophy that suits us to a T. Though focused on comfort, we find that their gear has almost all of the technical features you’d find in a traditional kit: high-tech fabrics with texture and ventilation; perfectly placed pockets; pedal-friendly seams and slits. This casual-technical approach to cycling gear creates a seamless transition from bike to life. Shop web exclusive Club Ride pieces that you won’t find in the Terry catalog here!

Glory Jersey with antimicrobial, stay-fresh treatment.

Super technical Eden Short with liner.

Zip mobility vents & on-the-fly waist adjustment system.

Joy Ride Capri and Hermosa 3/4 Jersey – ride & wear all day.

February 25, 2016
MALOJA – RIDING IN THE MOMENT.

A new way to enjoy the ride.

Maloja is a brand built on the irresistible urge to seek adventure, follow your curiosity and stand out in the crowd. Their women’s cycling apparel is inspired and refreshing in a way we didn’t even know we needed. The piece that captured our attention and exceeds all expectation is the Kara Jean; created with stretch denim, venting zippers and reflective print details this one cycling bottom that keeps on giving.

Features include higher cut waistband with stretch insert, ventilation side zips, and reflective stars.

Casual Maloja Style with all the high-tech features included.

Relaxed fit, multi-sport Beth Jersey

The multi-sport, Joyce Short includes 2 zip pockets and an integrated waist width regulation system.

Jewel Reversible Freeride Jersey and Floral Joyce Short

❤︎ Jewel Reversible Freeride Jersey

February 25, 2016
MPG – FASHION FUSION.

Putting a new spin on cycling.

MPG is driven to design cycling apparel that seamlessly blends fashion and performance. This devotion to detail leads to richly composed pieces with a technical edge. We’ve selected pieces from this season’s collection that not only make them wearable pieces of art, but integrate features like mesh ventilation, reflective zippers, hi-viz embellishments, stow-away mud flaps and more.

Glow Jersey by MPG – complete with mesh ventilation and hi-viz accents.

Extreme in every sense, the Blitz is cutaway in front and rear with hi-viz details, reflective zipper and mesh.

The Intersection is full-zip, full-length, ventilated and boldly graphic.

Bike-ready, Odyssey Hi Viz Jacket. Complete with concealed reflective cuffs, hood tether and stow-away mud flap.

February 25, 2016
NEWS FROM TERRY: 2016 URBAN LINE RELEASE.

FOR IMMEDIATE RELEASE

TERRY TO OFFER EXTENDED COLLECTION OF SOPHISTICATED TRANSIT PIECES FOR FEMALE CYCLISTS IN 2016.

Stemming from the success of their 2015 Urban Cycling Collection, Terry will introduce several new additions in 2016.

“The athleisure sportswear trend continues to be a big influence on our new product design. Our customers are wearing their activewear as every-day wear and our products have to be able to adapt accordingly.” – Paula Dyba, VP of Marketing.

2016 URBAN HIGHLIGHTS

NEW Transit Dress
Black Wave

Transit Dress:
Deemed as impractical, women have often been discouraged from riding and commuting to work in a dress. In 2016, TERRY will introduce a refined rebuttal to that assumption with the Transit Dress.
FEATURES
Stretchy, wavy-textured Italian fabric UV 50+
Cycling friendly draped neckline
Front placket with slit at center bottom
Shaped hemline, longer in rear
38” center back length
Hidden zip pocket
Relaxed fit

The Transit Dress will be available in sizes XS-XXL, January 2016. Suggested retail $109; made in the USA.

NEW Transit 3/4 Top
Feather Gray

Transit ¾:
A completely new concept in cycling tops, the Transit ¾ has the style of an office-friendly top with distinct details developed for cyclists.
FEATURES
Luxe Italian satin-finished, tonally striped, UV 50+ fabric
Cycling-friendly, wide boat neck top
¾ length sleeves
Tunic-length, shaped hemline, longer in rear
Hidden side zip pocket
Relaxed fit

The Transit ¾ will be available in sizes XS-XXL, January 2016. Suggested retail $89; made in the USA.

NEW Cruiser Short
Ebony

Cruiser Short:
Developed for the vast majority of women out there who wouldn’t be caught dead in bike shorts, the Cruiser Short is made of natural fiber fabric, has loose-fit legs and a very unobtrusive chamois inside. According to Paula Dyba, VP Marketing,

“We wanted to offer recreational level and urban cyclists a comfortable option that doesn’t scream spandex. The new natural fiber based Cruiser Collection looks and feels casual but is definitely featured for riding.”
FEATURES
Cotton-spandex fabric
Pull-on styling with wide elastic waist
Figure flattering rear panel
Loose, tapered legs with 10.5” inseam
Two open rear patch pockets
One zippered leg pocket
Urban chamois

The Cruiser Short will be available January 2016, in sizes XS-XXL; $69 sugg. retail.

NEW Cruiser Skort Ebony

Cruiser Skort:
Designed as a feminine alternative for urban riders seeking comfort while on the go – both on and off the bike.
FEATURES
Cotton-spandex fabric
Pull-on styling with extra wide elastic-free waist
Attached liner short (unpadded) with crotch gusset
Crossover front layered skirt with 18” outseam
Available January, 2016, in sizes XS-XXL; $59 sugg. retail.

Click to download the full press release: 2016 Urban Line Release

About TERRY
For over 30 years, TERRY has been dedicated to getting more women riding bikes. TERRY apparel and saddles for both women and men are designed to improve the ride for all levels of cyclists and are distributed by better bike shops and major retailers across the US. From serious gear to recreational fun, TERRY positions itself as a brand for all, where technical performance and feminine style ride in tandem.

For more information, contact:
VP of Marketing, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

July 31, 2015