Tag: Terry Bicycles

TERRY BIKE GEAR GOES MULTI-SPORT.

Terry Bike Gear can be surprisingly suited to life beyond cycling

Soleil Top – perfect for beach walking. Photo: Phil Erb

Many of us enjoy exercise beyond the bike, and whether we’re going from yoga to the gym, running races or running errands, our Terry bike gear goes with us.

It turns out that clothing designed to be comfortable, functional and flattering for cycling can be all those things for other activities too. Versatility is built in.

It makes sense – fabric that feels good, wicks well, and keeps the sun off when you’re on a bike, performs just the same anywhere else.
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Terry bike gear that goes the extra distance – Staff Picks and Customer Faves

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Shanin E., Customer Service – Favorite Terry Bike Gear: Soleil Long Sleeve Top

Shanin wears the Soleil Long Sleeve for paddling. Photo: Phil Erb

I absolutely love the versatility of the Soleil Long Sleeve Top. It’s the most versatile piece of clothing in my closet. I bring it everywhere and wear it for every occasion.

Whether we’re heading to the beach, mountain, poolside, or work, it’s one of my go-to tops. Its UPF 50+ fabric and long sleeves offer the right amount of sun protection for our daily beach walks along the Maine coast. Heading out for a hike, the fabric is super light weight, breathable and wicks away moisture keeping me dry and ready for my next adventure.

All seasons in Vermont are unpredictable, we can always count on vast changes in the weather within a 24 hour period. I often wear the Soleil as a base-layer to add extra warmth.

I’ve added one or two Soleil Long Sleeve Tops to my wardrobe each year ever since they were introduced. The colors are dynamic and the prints are fun, making them easy to pair with a casual hoodie or outerwear.

One last thing, the pockets are perfectly sized to fit your phone, dog leash, or wallet.

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Kelly K., Merchandising – Favorite Terry Bike Gear: Soleil Tops

At Terry, we are all proud of our Soleil program. The versatility of the tops provide life for them beyond cycling. They transport me from bike to garden with ease – the handy back pockets provide storage for cell phone, gloves and handfuls of green beans. But what I like most about the Soleil Top (the UPF 50+ is a given!) is how it manages to keep me cool when heat and humidity strike so I don’t end up looking like a hot mess fright!

Explore all our Soleil options.
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Melissa S., Accounting – Favorite Terry Bike Gear: Metro Shorts

Metro Short – Carbon

I wear my Metro Shorts all summer. They are lightweight and work well in any summer weather conditions. They are good for any sport, and even non-sport, including “hammock-reading”. They are so comfortable, you don’t even realize you have them on!

Shop Metro Shorts.

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Jeannette trail running in the Bella Sleeveless

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Jeannette S., Customer Service – Favorite Terry Bike Gear: Bella Sleeveless and Sun Goddess Jerseys

Whenever I’m getting ready for a trail run, I throw on one of my Terry jerseys. The back pockets are perfect for my i-phone (I have to record that run!), dog leash and keys. The fabrics are perfect for running, and it’s so handy to have those pockets!

Shop Bella Sleeveless and Sun Goddess Jerseys.
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Kathy Y., Terry family – Favorite Terry Bike Gear: Transit Dress & Top, and Metro Shorts

The Transit Dress is my “one and done” go-to. Great no-fuss wear for casual events, shopping and the beach – the possibilities are endless. The design is flattering, packs well and I love the pockets! Be prepared for lots of compliments. Oh. and for a change of mood, I mix it up with the Transit Top for a different look.

I like to pair the Transit Top with the Metro Shorts. Talk about comfort! Not only are they great on the bike, the removable chamois liner and ease of movement makes them great for gardening, jogging the bike path and wearing to sporting events.

Shop the Terry Transit collection here.
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Transit Dress

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Transit Top

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Donna S., Terry family – Favorite Terry Bike Gear: Terry Stretch Mini

Stretch Mini in Wine & Bikes.

I use the Stretch Mini over my leggings after yoga or after my workout. It makes it easy to transition back to my day without a complete wardrobe change.

Shop the Stretch Mini here.

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Karyn L., Wellness Group Leader – Favorite Terry Bike Gear: Tech Tee

Karyn loves her Tech Tee collection, and wrote a complete review here.

Of all her Terry bike gear, Karyn finds the Tech Tee and Tank most versatile – she wears them for cycling, hiking, gym workouts and leading spin classes. She particularly likes the fabric for its moisture and odor handling, comfort and easy washing.

Check out our full selection of Terry Tech Tees here.
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Cindy W., Terry customer – Favorite Terry Bike Gear: Soleil, Breakaway, and Sun Goddess Jerseys

Yoga in the bungalow on Moorea – wearing the Breakaway, of course!

I can easily justify all of the Terry tops I own, because in addition to biking I wear them Monday-Friday working out at the gym. The pockets and cord/headphone access hole are great. I can toss on a clean one afterwards, to wear for errands. I find all my Terry tops are great as casual wear.

Cindy gave her Terry bike gear a complete Tropical Test – read all about it here.

Shop Soleil, Breakaway, and Sun Goddess Jerseys.
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August 9, 2018
ABOUT TERRY.

THE GATEWAY TO THE WOMEN’S CYCLING MARKET.

We are the original women’s bicycling company founded in 1985 by Georgena Terry who introduced women-specific product design to the world of bicycles and pioneered the women’s cycling industry. For over 3 decades, Terry has been committed to getting more women riding – designing innovative bikes, award-winning saddles, trend-setting apparel and accessories around the concept that pure performance and feminine style can ride in tandem. We are 100% dedicated to making cycling a more comfortable, safe and beautiful experience for all women.

OUR CUSTOMERS

Terry is a multi-channel marketer with a direct-to-consumer catalog and website, and a wholesale distribution channel to large retailers like REI, EMS and ll Bean, as well as to Independent Bicycle Dealers.

Our retail customer base is extremely passionate about cycling and evangelistic about the Terry brand.
– They live healthy, active lifestyles and are interested in self improvement, sport and fitness.
– They have time and money. Likely to have no children or grown children, allowing them more time and money to devote to their passion.
– They engage in fund raising/charity rides and cycling clubs.
– High concentration of nurses and educators.
– Likely to be over 35 years of age, but young at heart.
– Have an appreciation for women-specific products and those made “by women for women”.
– Apparel purchases are motivated by comfort and style.
– Geographically diverse, with concentrations in the sunbelt regions.

TERRY HISTORY

1985 Georgena Terry introduces hand-built, women-specific bicycles to the US, encouraging women to “have a fit”.
1991 Terry introduces women-specific bike apparel.
1992 Women’s Sport saddle designed to respond to female cyclists’ requests for more comfortable bike seats.
1st saddle patent.
1996 Georgena Terry named one of 4 cycling pioneers by Bicycling magazine.
1997 Women’s Liberator introduced.
First consumer mail-order catalog sent.
1998 Men’s Liberator introduced. A stunning 50,000 units sold.
1999 Patent received on Liberator design. Terry buys GKA (girls kick ass) and introduces skorts for cycling.
Men’s Liberator becomes best selling Terry product.
2001 Terry begins sponsorship of pro women’s road racing team, focusing on developing young female riders.
Italian Fly and Butterfly saddles introduced.
2002 Georgena named one of 11 cycling innovators by Outside Magazine. She’s the only woman recognized.
2003 Company celebrates 6 years of double-digit sales growth.
2004 Fly Ti named best saddle for men by Outside magazine.
2005 Terry awarded Marketer of the Year by Direct Marketing Association of New York.
Terry Firefly saddle selected Editor’s Choice, Bicycling.
2006 Terry profiled on NPR and donates thousands of dollars to breast cancer research and to grassland conservation efforts.
2007 Terry Bella Shorts named Bicycling magazine’s Editor’s Choice, its first year in the market.
2008 Terry holds first Wild Goose Chase women’s benefit ride along Maryland’s Eastern Shore.
Fly and Butterfly sales top 100,000.
2009 Terry sells majority interest to Elisabeth Robert, former CEO of Vermont Teddy Bear.
Women’s Falcon saddle named Bicycling magazine’s Editor’s Choice.
2010 Company moves to Burlington, Vermont.
JDK Design partnership infuses Terry with new brand and creative energy.
Advanced Sports International licenses Terry bikes and works with Georgena Terry to introduce a line of ready-to-ride bicycles to a broader market.
Georgena Terry receives OIWC Pioneering Woman award.
2011 Terry launches RIDE IT FORWARD bicycle grant program, inspiring women to ride, one bike at a time.
2012 The documentary, A Profile of Georgena Terry, is produced and accepted into over 30 film festivals both in the US and abroad.
2014 Terry partners with Blue Cross Blue Shield of Vermont and launches Wellness Revolution cycling program for women.
Terry named HOT 100 Best Retail Web Site of the Year.
2015 Terry celebrates 30th anniversary. Company is recognized as a B2B E-Commerce 300 ranked business and is nominated for REI’s 2015 Vendor Partner of the Year Award in the Actionsports Division.

Click here to download this information: ABOUT TERRY, 2016

For more information, contact:
Terry marketing director, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

January 1, 2016
TERRY AWARDED INTERNET RETAILER HOT 100.

FOR IMMEDIATE RELEASE:

TERRY BICYCLES NAMED #1 INTERNET RETAILER ON HOT 100 ONLINE RETAILERS.

Internet Retailer magazine released it’s much anticipated “Hot 100” issue in December, 2014. This list highlights web retailers that make strides to “engage their customers with memorable e-commerce experiences in the past year – ones from whom other retailers can learn a great deal”.

Coming in #1 in the Toys & Sporting Goods category, TerryBicycles.com was said to, “pack product and category pages with information…that information-focused approach came about after the retailer learned that half of its site visitors landed on product pages from search or email”.

Click here to download more information: Internet Retailer Top 100

For more information, contact:
Terry marketing director, Paula Dyba
Paula@terrybicycles.com, 585-415-3849.

December 31, 2014
TERRY BICYCLES BRINGS ON NEW SALES DIRECTOR.

IMMEDIATE RELEASE

TERRY BICYCLES BRINGS ON NEW SALES DIRECTOR

BURLINGTON: VT (October 29, 2013) Terry Bicycles announces the hiring of David Howard as Sales Director, effective immediately. David previously worked for 25 years in the pharmaceutical (Novartis, AstraZeneca) and medical devices (Omni Medical Systems) industries where he gained extensive experience in sales and sales management of both inside and independent sales teams. He is an accomplished athlete with a competitive history sailing J24s, and an ardent cyclist and fan of the Terry Fly saddle.

“Dave, like me, is diving into a new endeavor from another industry with youthful passion for cycling and the outdoors,” said Terry CEO, Liz Robert. “At the same time, his years of professional sales experience will help us achieve a new level of professionalism in our strategic approach to our market and relationships with our customers.”

ABOUT TERRY
Terry Bicycles is the Original Women’s Bicycling Company, founded in 1985 by Georgena Terry who pioneered women-specific bike design with geometry proportioned to a woman’s anatomy. She further revolutionized the saddle industry with the original Terry saddle cutaway, dramatically improving comfort for women first, then for all riders. Today, Terry is the one-stop shop for all of a female cyclist’s needs, and the only brand dedicated solely to women’s cycling. The Terry apparel line includes a full selection of bright, colorful prints and patterns that complement the high-performance fabrics and precise fit of all Terry jerseys and cycling bottoms. From serious gear to recreational pieces, Terry positions itself as a brand for enthusiasts, where technical performance and feminine style ride in tandem.

Click to download the full release: Sales Director Press Release

For more information, contact:
Terry marketing director, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

October 29, 2013
ASI AND TERRY SIGN LICENSE AGREEMENT.

FOR IMMEDIATE RELEASE

TERRY PRECISION BICYCLES FOR WOMEN AND ADVANCED SPORTS INTERNATIONAL SIGN LICENSE AGREEMENT.

PHILADELPHIA (September 22, 2009) – Terry Precision Bicycles announced today that it has signed a license agreement with Advanced Sports, Inc. (ASI) to distribute an expanded line of women’s performance and lifestyle bicycles. Terry, the premier women’s cycling company, has been at the forefront of women-specific design for over two decades. ASI is an established leader in the design, development and production of bicycles producing more than 250,000 units worldwide in 2008 under its primary brands Fuji, SE, Kestrel and Breezer, as well as various private label models.

ASI will manufacture, sell and distribute the Terry line of women’s bicycles worldwide that will be available for sale Spring 2010. A preview of the collection will be presented to retailers and the media at Interbike in Las Vegas, September 23, 2009. Look for Terry at booth #3207 and ASI at #1825.

“Partnering with Advanced Sports, a leader in bicycle design and sourcing, is a strategic decision that will help us re-launch our bikes to tie in with our successful line of clothing and accessories,” says Liz Robert, new CEO of Terry. “We expect these new bikes to complement our existing apparel and accessory lines and provide performance to our consumers who participate in cycling activities.”

Terry Precision Bicycles, founded by industry pioneer Georgena Terry, has been producing women’s-specific bicycles longer than any manufacturer in the industry. Terry’s designs for frames and saddles have won numerous awards for innovation, style and comfort. Georgena will continue to be the driving force behind the line’s design moving forward.

The first ASI-produced models that will launch at Interbike include the Susan B, the Symmetry, and the Tailwind. The Susan B, Terry’s hybrid bike, has reworked componentry to fit with today’s current market trends. The Susan B will be available in five sizes from 11″ to 20″. The Symmetry, a fitness road bike, which will be sold in two versions – a flat bar or drop bar configuration – and the Tailwind, a performance road bike, will be available in six sizes from 40cm to 58cm. All four models feature Terry’s signature comfort geometry and are spec’d with current components and materials. Plans for 2011 call for a wider range of women’s products, including a custom carbon frame.

“Our focus and our strength is designing, producing and selling high quality bicycles,” says Patrick Cunnane, president of Advanced Sports, Inc. “Terry has built a fierce brand loyalty around fit and comfort and the bicycles we design will stay true to these core values.”

In addition to manufacturing the bicycles, the license agreement gives ASI the ability to sell the products through its existing retail sales channel. ASI will also handle warranty for Terry Bicycles produced post agreement.

Click to download the full release: ASI Licensing Release

For more information, contact:
Terry marketing director, Paula Dyba
paula@terrybicycles.com, 585-415-3849.

September 22, 2009
TERRY PRECISION NAMED MARKETER OF THE YEAR.

FOR IMMEDIATE RELEASE:

TERRY PRECISION NAMED MARKETER OF THE YEAR.

Macedon, New York– Terry Precision Cycling for Women was awarded 2005 Marketer of the Year by the Rochester chapter of the American Marketing Association (RAMA), in association with the Rochester BusinessJournal at a June awards ceremony held at theGeorge Eastman House. The award honors a public, private or non-profit organization in the region that demonstrates an excellence in marketing, strategic planing and outstanding results.

Companies were invited to submit applications to a panel of national marketing professionals who selected three finalists in addition to Terry: Harris Interactive (the leader in internet market research), The Bonadio Group (provider of personalized consulting, auditing, and tax services) and Midtown Athletic Club (premiere health club in Rochester). All were evaluated on their marketing objectives, key challenges, innovative strategy, specific results and regional impact.

Georgena Terry, founder and president of the company, accepted the award on behalf of the company. Terry was recognized for building a unique customer base through direct marketing efforts that have more than tripled the size of the company since the inception of the program. Terry and Marketing Director, Paula Dyba, are co owners of the company which employs 16 people full time, in addition to a part-time staff. Both attribute their success to customer evangelism which they promote through unique product design and presentation, personalized customer service and lots of passion for cycling.

Click to download the full release: Marketer of the Year

For more information, contact:
Terry marketing director, Paula Dyba
Paula@terrybicycles.com, 585-415-3849.

June 1, 2005