Terry Peloton

Tag: Terry Bicycles Acquired

  • EXCITING NEWS!

    Flagg Bicycle Group acquires Terry Bicycles

    It’s been a busy few years at Terry and we wanted to share some exciting news about our future. We’ve been acquired by the Flagg Bicycle Group, a wonderful family-owned business committed to getting more people riding bikes. They believe Terry is an important brand in the bicycle industry that complements their other businesses. Terry will remain an independent brand dedicated to the needs of female cyclists and nothing will change operationally — our team will continue to do what we do out of Vermont.

    Flagg Bicycle Group has full or partial ownership of other independently operated cycling related businesses including Quality Bicycle Products, headquartered in Bloomington, Minnesota – along with SmartEtailing and Wheels Manufacturing, both located in Colorado.

    Our CEO, Liz Robert, will continue to run the company out of Burlington, Vermont. “We are thrilled to join the family of companies owned by Flagg Bicycle Group, each of which is an industry leader in their respective areas of business. Our missions align strategically with the the goal of making cycling more accessible, inclusive and fun. We’re all extremely excited about the future growth and opportunity for Terry employees, customers and partners.”

    About Terry

    Terry is the original women’s cycling company, founded in 1985 by Georgena Terry and dedicated to getting more women riding bicycles. The company designs innovative apparel, saddles and accessories for all types and sizes of riders and is committed to the mission of Fun for All. 

    See what else is new from Terry for 2022: Spring Collection Preview.

  • FLAGG BICYCLE GROUP ACQUIRES TERRY BICYCLES

    Terry Bicycles announced today that it has been acquired by the Flagg Bicycle Group. Terry is the original women’s cycling company and is an industry leader in designing innovative apparel, saddles and accessories for all types and sizes of riders. Liz Robert will remain President/CEO and shareholder in the company, now named Terry Precision Cycling, and will continue to lead its existing staff at its facility in Burlington, Vermont.

    The acquisition will provide strategic investments to grow Terry’s business and serve specialty bicycle retailers. Terry Precision Cycling will continue to be run as an independent brand, with product order placement and fulfillment managed through its Burlington facility.

    “We are thrilled to join the family of companies owned by Flagg Bicycle Group, each of which is an industry leader in their respective areas of business,” said Robert. “This acquisition will maximize the opportunities Terry has to get more women riding bicycles comfortably, safely, and beautifully, and to serve our loyal customers.”

    Flagg Bicycle Group has full or partial ownership of other independently operated cycling related businesses including Quality Bicycle Products, headquartered in Bloomington, Minnesota – along with SmartEtailing and Wheels Manufacturing, both located in Colorado.

    About Terry

    Terry is the original women’s cycling company, founded in 1985 and dedicated to getting more women riding bicycles. The company designs innovative apparel, saddles and accessories for all types and sizes of riders and is committed to the mission of Fun for All. 

    For more information contact:

    Paula Dyba, VP Marketing & Creative Director – paula@terrybicycles.com