Photoshoot – by bike.

Just wrapped up our Fall Catalog photo session in Chicago and, while bikes have always been integral, for the first time ever we conducted a shoot via bike. Chicago’s pro-bike city planners made it possible with their new BIKESHARE program, an urban transportation alternative that’s popping up in the more progressive cities around the world. Bike stations throughout the metro area allow you to ride and drop at will, saving big on traffic, parking and the other nuisances of moving about a city. The bikes themselves are utilitarian with 3 speeds, baskets, locks and kickstands. Our entire team cruised about with equipment, clothing, props and huge smiles the entire day…quite a way to spend Bike to Work day.

Here’s a preview of some of the great stuff we photographed…